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Goafest 2015 – JWT is most awarded agency
On the final day of the Creative Abbys, JWT India romped home with 35 metals followed by Contract with 22. Taproot Dentsu came in third with 15 metals
BestMediaInfo Bureau | Goa | April 11, 2015
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The curtains came down on Goafest 2015 with the announcement of the Creative Abby winners in Digital, Print, Film, Film Craft, Integrated Advertising, OOH, Ambient and Design categories. JWT India ruled the final awards night as well and was clearly most awarded agency according to the overall metals tally. The agency secured 35 metals including 9 Gold, 8 Silver and 18 Bronze awards.
JWT's sister agency Contract India stood second with a haul of 22 metals that included 4 Gold, 8 Silver and 10 Bronze.
Taproot Dentsu was at No. 3 with 15 metals including 1 Gold, 7 Silver and 7 Bronze awards.
ideas@work, Publicis and Scarecrow tied with 13 metals each wherein ideas@work won 2 Gold metals. DDB Mudra Group bagged a total of 10 metals including 3 Gold.
This year there was a significant increase in the number of Gold metals given out – 69 against 50 last year. However, the number of Silver metals saw a decline as only 102 Silver metals were given away against last year's 119. The number of Bronze metals also saw an increase this year at 172 metals against last year's 164.
The total number of Abby awards that were given away this year was 344 while last year it was 336.
The 2015 Abbys saw only one Grand Prix being awarded, to Linen Lintas last evening. Last year there were three Grand Prix awards – in Direct, Design and Digital categories, while this year the only Grand Prix came in the Direct category.
Pratap Bose, President, The Advertising Club and Chairman of The Awards Governing Council (AGC), said, "The categories saw a substantial increase this year but for winning a Grand Prix there needs to be a very strong work been submitted. The Broadcaster category saw the maximum number of Gold metals which indicates that the quality of work is improving."
Nakul Chopra, Chairman of Goafest 2015, said, "The quality of work has been good and has been increasing at a substantial rate. Quite a few categories including Broadcaster category saw a good increase."
Abby 2015 winners table (sorted by total tally)
| Agency / Company | Grand Prix | Gold | Silver | Bronze | Total |
| JWT India | 9 | 8 | 18 | 35 | |
| Contract India | 4 | 8 | 10 | 22 | |
| Taproot Dentsu | 1 | 7 | 7 | 15 | |
| ideas@work | 2 | 3 | 8 | 13 | |
| Publicis Communications | 1 | 3 | 9 | 13 | |
| Scarecrow Communications | 1 | 4 | 8 | 13 | |
| DDB Mudra Group | 3 | 5 | 2 | 10 | |
| AutumnWinter Communications & Design | 1 | 5 | 2 | 8 | |
| Cheil India | 3 | 2 | 3 | 8 | |
| Linen Lintas | 1 | 3 | 1 | 3 | 8 |
| Rediffusion -Y&R | 1 | 2 | 5 | 8 | |
| Early Man Film | 3 | 3 | 1 | 7 | |
| Havas Worldwide India | 2 | 3 | 2 | 7 | |
| UTV Entertainment Television | 2 | 1 | 3 | 6 | |
| Bennett, Coleman & Co. Ltd. | 3 | 2 | 5 | ||
| Dentsu Webchutney | 1 | 1 | 2 | 4 | |
| ITSA - HCL Technologies | 2 | 2 | 4 | ||
| ITSA Oxigen | 4 | 4 | |||
| Law & Kenneth Saatchi & Saatchi | 2 | 2 | 4 | ||
| Madison Communications | 2 | 1 | 1 | 4 | |
| Maxus | 1 | 3 | 4 | ||
| Multiscreen Media | 3 | 1 | 4 | ||
| Out of the Box | 1 | 3 | 4 | ||
| TBWA\Sri Lanka | 2 | 1 | 1 | 4 | |
| Jagran Prakashan | 1 | 2 | 1 | 4 | |
| Code Red Films | 1 | 1 | 1 | 3 | |
| Colors, VIACOM18 MEDIA | 2 | 1 | 3 | ||
| Experience Commerce | 3 | 3 | |||
| Famous Innovations | 2 | 1 | 3 | ||
| FCB Ulka Advertising | 1 | 2 | 3 | ||
| Interface Communications | 1 | 2 | 3 | ||
| Madison Media | 1 | 2 | 3 | ||
| Mindshare | 3 | 3 | |||
| NDTV | 2 | 1 | 3 | ||
| Umbrella Design | 2 | 1 | 3 | ||
| Alok Nanda and Company | 2 | 2 | |||
| Banana Brandworks | 1 | 1 | 2 | ||
| Boot Polissh Films | 1 | 1 | 2 | ||
| COLORS Marketing | 2 | 2 | |||
| DigitasLBi | 2 | 2 | |||
| ELEVEN : 43 | 1 | 1 | 2 | ||
| Fanatics | 2 | 2 | |||
| Genx Entertainment | 2 | 2 | |||
| Hungama Digital Services | 2 | 2 | |||
| ITSA Brand Innovations | 2 | 2 | |||
| Jack In The Box Worldwide | 2 | 2 | |||
| Magic Hour Films / Gang Films | 1 | 1 | 2 | ||
| MATES - Madison Teamworks fp & e | 1 | 1 | 2 | ||
| Medulla Communication | 1 | 1 | 2 | ||
| Mtv India, Viacom 18 | 1 | 1 | 2 | ||
| pi communications | 1 | 1 | 2 | ||
| SAB TV (MSM Network) | 1 | 1 | 2 | ||
| Sapient Nitro | 1 | 1 | 2 | ||
| Sarva Integrated | 1 | 1 | 2 | ||
| SHARPENER | 2 | 2 | |||
| Studio Eeksaurus Productions | 1 | 1 | 2 | ||
| TV18 Broadcast | 1 | 1 | 2 | ||
| Webmaffia | 2 | 2 | |||
| Wunderman International, New Delhi | 1 | 1 | 2 | ||
| Chitralekha | 2 | 2 | |||
| Apostrophe Films | 1 | 1 | |||
| BC Web Wise | 1 | 1 | |||
| Blink Digital | 1 | 1 | |||
| Bubblewrap Entertainment | 1 | 1 | |||
| Candid Marketing | 1 | 1 | |||
| Chutti Tv Suntv Network | 1 | 1 | |||
| Crayons Advertising | 1 | 1 | |||
| Dacunha Communications | 1 | 1 | |||
| Digital L&K Saatchi & Saatchi | 1 | 1 | |||
| Eggfirst Advertising And Design | 1 | 1 | |||
| Everest Brand Solutions | 1 | 1 | |||
| Everymedia Technolgies | 1 | 1 | |||
| Fanatics & Viscomm | 1 | 1 | |||
| Fever 104 FM | 1 | 1 | |||
| Groupm Dialouge Factory | 1 | 1 | |||
| Hansa Vision | 1 | 1 | |||
| Ideosphere | 1 | 1 | |||
| Innocean Worldwide Communication | 1 | 1 | |||
| Interactive Avenues | 1 | 1 | |||
| Kinetic India (A Wpp Company) | 1 | 1 | |||
| Little Lamb Films | 1 | 1 | |||
| Madison BMB | 1 | 1 | |||
| Madison OOH | 1 | 1 | |||
| Nicheminds | 1 | 1 | |||
| Pepsi MTV Indies,VIACOM 18 | 1 | 1 | |||
| Pigeon & Co. | 1 | 1 | |||
| R K Swamy BBDO | 1 | 1 | |||
| RAWSHARK FILMS | 1 | 1 | |||
| River Advertising | 1 | 1 | |||
| Rubecon Communication | 1 | 1 | |||
| Select Direct Marketing Communications | 1 | 1 | |||
| STAR INDIA | 1 | 1 | |||
| Stirred Creative Advertising | 1 | 1 | |||
| Sunny Side Up Advertising | 1 | 1 | |||
| Talenthouse - spelling | 1 | 1 | |||
| Times Internet | 1 | 1 | |||
| TV Today Network | 1 | 1 | |||
| Value 360 Communication | 1 | 1 | |||
| Viacom 18 Motion Pictures | 1 | 1 | |||
| Viacom18 Media | 1 | 1 | |||
| Maharashtra Times | 1 | 1 | |||
| Dainik Bhaskar Group | 1 | 1 | |||
| HT Media | 1 | 1 | |||
| NavGujarat Samay | 1 | 1 | |||
| Lokmat Media | 1 | 1 | |||
| Hindustan Times | 1 | 1 | |||
| Total | 1 | 69 | 102 | 172 | 344 |
Creative Abby winners list: