Zee Entertainment launches Zee Hiburan in Indonesia

The general entertainment channel will feature popular Indian serials localised for the mainstream Indonesian audience

Zee Entertainment Enterprises (ZEEL) has announced the launch of Zee Hiburan in Indonesia. The general entertainment channel will feature popular Indian serials, such as 'Ramayan', 'Jhansi ki Rani', 'Jodha Akbar', 'Kumkum Bhagya', 'Pavitra Rishta', 'Kasam Se', 'Sapne Suhane Ladakpan', 'Jab Love Hua', and 'Fear Files', localised for the mainstream Indonesian audience.

Sushruta Samanta

Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises, said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop, in Indonesia. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

Sharing more details on the channel, Maria Liza Ginting, Country Head, Zee Entertainment Enterprises, said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as 'Color Your Life', showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures.”

Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA (Indonesia Cable TV Association) and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.

Media contact:

Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: +91-9769286661 / 9820336890
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com

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