Unilever's Rahul Welde among jury presidents for AMES Awards 2015

Diageo Reserve's James Thompson, Intel's Jayant Murty and Mondel?z's Elaine Rodrigo are the other jury heads

BestMediaInfo Bureau | Delhi | January 13, 2015

Rahul Welde, Jayant Murty, Elaine Rodrigo & James Thompson

The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific's premier awards honouring outstanding marketing strategies that deliver real business results, has announced its jury presidents for 2015.

James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. James leads the luxury business for Diageo from his base in Singapore and has been with the company since 1994 in a variety of roles and locations. James is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

Commenting on his appointment, Thompson said, “I am delighted to be chairing the jury for the Effectiveness category. It is a great opportunity to celebrate and acknowledge leading quality work and to learn from it.”

Leading the Media Strategy jury will be Rahul Welde, Vice President of Media at Unilever. He is responsible for driving the media and communication agenda through a network of agencies and partners in the region. He has played a pivotal role in driving digital in the region through key strategic partnerships with global and regional players. Rahul is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition.

About his role, Welde said, “The AMES Awards are leading awards that recognise great work in Asia. Media strategy and execution play an increasingly important role in the dynamic landscape. By far, this has a strong bearing on the results for any campaign, with brands and agencies continuously pushing the boundaries. I look forward to exciting cases many of which will have breakthrough thinking and innovative executions. The AMES Awards are a great opportunity to the industry to learn, celebrate and grow together.”

Jayant Murty, Director of Strategy, Media and Integrated Marketing, Intel, will preside over the Digital Strategy jury. Jayant has over 20 years of experience in marketing and general management across the region. In his current role he drives strategy and manages all aspects of the brand and marketing for Intel's Asia Pacific region including Advertising and Media. He has built a reputation for challenging the status quo and is a regular speaker on innovation and creativity.

Murty said, “In a few short years from now we may never use the word 'Digital' as it may be the most dominant way if not the only way to interact with objects, experiences, systems and brands. I am honoured to be the jury president for Digital Strategy. My colleagues in the industry do amazing work and I am delighted to have the opportunity to look at all of it along with the other awesome panellists.”

Elaine Rodrigo, Global Director, Consumer Insights & Strategy of Mondel?z International takes the helm of the Data & Analytics jury, which will also judge entries in seven new categories that have a specific focus on e-Commerce. Elaine is currently responsible for insights across all markets including North America, Europe, and Developing markets with a particular focus on Brazil, Russia, India and China. Prior to this role, she led the Mondel?z International (formerly Kraft Foods) regional Consumer Insights function in Asia Pacific across 14 countries, covering both developing and developed markets across Asia and ANZ.

Commenting on her position as jury president, Rodrigo said, ““I'm thrilled to serve as jury president again in 2015. 2014 was the inaugural year for the Data & Analytics category, and my jury panel was most impressed with the quality of the entries submitted. Big Data, and the area of analytics in the media space are topics on many companies' minds these days. The areas of ROI measurement, digital and mobile are of particular interest. I hope to see even more entries in 2015, and look forward to hearing about new innovative approaches from our entrants.”

Andrea Hayes, Festivals Director, said, “We are privileged to have four of Asia Pacific's most influential marketing leaders as our jury presidents. The AMES Awards set the benchmark for marketing effectiveness in the region and we look forward to learning the results from the jury deliberations as they award the work that has delivered tangible business success to brands.

Entries into the AMES Awards are being accepted until Friday 6 March. Submissions can be made through the website www.ames.asia, where further details of rules and fees can also be found.

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