BestMediaInfo Bureau   January 30, 2015

Goafest 2015 calls for entries for Media Abbys

Last date for submitting entries is February 24, 2015. The entries can be submitted in digital format

BestMediaInfo Bureau | Mumbai | January 30, 2015

Submission of entries for the Media Abby Awards 2015 is open now. The last date for submitting entries across categories is February 24, 2015. Organisers have informed that the entries can be submitted in digital format. The entry form for the Media Abby Awards is available on The Advertising Club website.

Entries for the awards can be submitted across several categories. In the ‘Best Use of Media’ section, each entry will be judged specifically on effective and creative use of the media, regardless of the product or service. The same entry can be submitted under a maximum of three different categories from the 13 mentioned below. The categories are:

1. Best use of TV
2. Best use of Cinema
3. Best use of Newspapers and Magazines
4. Best use of Outdoor [Photographs with date stamp as proof required]
5. Best use of Ambient Media – including in theatre {Cinema} [Photographs with date stamp as proof required]
6. Best use of Experiential including large events
7. Best use of Special Events & Stunts/Live Advertising [Photographs with date stamp   as proof required]
8. Best use of Radio
9. Best use of Sponsorship
10. Best use of Branded Content including in-film / on screen, in-serial, integration
11. Best use of Digital Media
12. Best use of Digital Search (seo and/or sem)
13. Best use of Social Media
14. Best use of Digital Display Advertising
15. Best Digital Content Creation Strategy (includes apps, video content, games etc).
16. Best use of Digital as a medium (must have at least 3 different aspects of digital covered eg. sem, seo, web development, social media, apps, games, digital content, mobile etc.)
17. Best use of Mobile Media.
    1. Best use of Integrated Campaign [Entries in this category must include at least 3 types of media e.g. Press, TV, Radio].

In the ‘Specialist Categories’ section, each entry will be judged specifically on its appropriateness to the target audience, regardless of the medium used.

13. Youth Marketing

14. Pro Bono Marketing (this is an exclusive category. Entries of this cannot be entered in other categories)

South Asian countries can also submit their entries in all the above categories, except ‘Best Use of Integrated Campaign’, and compete with Indian entries. A Special Award has been constituted for South Asian countries (excluding India) for entering their Integrated Campaign entries.

The organising committee has informed that there will be only one Media Abby Grand Prix Award across all categories i.e. 1 to 14. This will go to the best amongst all Gold Winners. The Grand Prix is awarded to an entry that is a Gold winner in a particular category. As is followed internationally, on the event day, only the Grand Prix will be awarded for the said entry. In the metal tally for the awards, only the winning Grand Prix will be accounted for, and exclude the Gold won for that entry.

The awards ceremony is scheduled to be a part of Goafest 2015 that is scheduled from April 9 to 11, 2015 at the Grand Hyatt, Bambolim.

Goafest 2015 will be in its tenth edition and this is the eighth year that AAAI and The Advertising Club will come together to deliver ABBYs.

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