Zee grabs top 4 weekday fiction launches of 2014

The four weekday primetime shows are 'Jamai Raja', 'Satrangi Sasural', 'Bandhan' and 'Aur Pyar Ho Gaya'.

BestMediaInfo Bureau | Mumbai | December 12, 2014

Zee TV rules the fiction genre with a clean sweep in 2014, what with four of its weekday primetime shows leading the pack in the Top 12 fiction launches of the year. A look at the opening week averages of all the fiction launches across GECs for the year shows Zee TV's 'Jamai Raja' at No. 1 with 5488 TVTs, its latest offering 'Satrangi Sasural', which opened in week 49, with 4970 TVTs at No. 2, 'Bandhan' with 4366 TVTs at No. 3 and 'Aur Pyar Ho Gaya' at No. 4 with 4044 TVTs.

The opening episode of 'Jamai Raja' clocked 5930 TVTs. This combined with an opening week average of 5488 TVTs, made it the highest opening soap in the last two years. The show also emerged as the quickest gainer and attained slot leadership within three weeks of its launch. 'Kumkum Bhagya' saw a 171% growth during its shaadi highpoint (first four weeks' average: 2963 TVTs  & the Shaadi event: 8043 TVTs), gaining slot leadership in week 34. Besides, 'Jodha Akbar' continues to be a consistent slot leader for over a year now.

Zee TV's Business Head, Pradeep Hejmadi, said, "The consistent growth of our fiction programming speaks of our relationship with audiences that has only evolved and strengthened over the years. It is essential to shape the content right, pitch it in a manner that resonates and appeals, and aggressively market it to ensure each show launches at a higher level than the show that has been replaced. With a strong weekday fiction line-up and equally strong weekend pillars like 'Maharakshak Aryan' and 'Neeli Chhatri Wale', the launch of our next non-fiction property will complete the weekend offering."

The channel will air its awards show, 'Vaseline Zee Rishtey Awards 2014', co-powered by Nutralite from Amway and Dabur Red Paste, on Sunday, December 14, at 8 PM.

Jamai Raja

Satrangi Sasural

Aur Pyar Ho Gaya

Info@BestMediaInfo.com

Info@BestMediaInfo.com