White Rivers Digital bags digital media mandate for Zola.in

The agency will be involved in handling the social media marketing strategy of Zola and will also create a mobile-based dealer channel communication platform

BestMediaInfo Bureau | Mumbai | December 17, 2014

White Rivers Digital, a digital marketing agency located in Mumbai, has been signed on by Zola, a leading fashion brand, for managing its digital presence. Established in 1999, Mumbai-based Zola has become the one-stop destination for trendy and chic apparel. The company's brand portfolio includes product lines that range from affordable, high-end style and cater to every age group, from children and youth to men and women. Zola's product range is inspired by the international runways and global street fashion, offering wearable fashion at pocket-friendly prices, right to your doorstep.

White Rivers Digital will be taking the above into account and transforming the same onto a digital platform. It will mainly be involved in handling the brand's social media marketing strategy. The agency will create a mobile-based dealer channel communication platform for Zola.in. Digital catalogue introduction is another factor that White Rivers Digital will be managing.

Shrenik Gandhi

Shrenik Gandhi, Co-founder, White Rivers Digital, said that being a fashion brand Zola is in a unique space, making that an enthralling account to work on. “Zola is one of the largest in the country in its field and a one-stop fashion brand. Being an ancient brand, key challenge will be to be as dynamic as its audience. The challenge & opportunity is to curate a digital brand out of it,” he said. The young team's keen eye for trend forecasting will be a great asset to this account, he added.

Kirti Shah, Managing Director, Zola, said, “Zola will swim with White Rivers Digital in social media space to reach out to its young and net-savvy audience. Through dialogue, it will make its presence more visible in the market. The alliance shall redefine fashion in the women's world with Indian flavours and lesser payouts.”

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