With ISL, Repucom now represents all major Indian sports leagues

Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with the sports maketing research entity

BestMediaInfo Bureau | Delhi | October 15, 2014

With the 2014 Indian Super League (ISL) kicking-off, Repucom has announced that it is working with all major leagues in India. Repucom is a global leader in sports maketing research.

Repucom will be providing extensive media/sponsorship evaluation and social media intelligence throughout the coming season to the crème de la crème of sporting entities in India including ISL, Indian Badminton League (IBL), Hockey International League (HIL), Pro Kabbadi League (PKL), Running (Procam International) and International Premier League Tennis (IPTL) which is set to launch next month and will take place in four cities across Asia, including Delhi.

India?s number one sport, cricket (BCCI and IPL) has been represented by Repucom for the past seven years. Repucom also provides commercial auditing for the International Cricket Council (ICC). In addition, Repucom will be working with all title sponsors and associate sponsors of the aforementioned leagues as well as broadcasting magnates, Star and Viacom 18 (for all its branded content analysis) and continue its long partnership with leading brands such as Hero, Pepsi, Vodafone, Yes Bank and Red Bull, to name a few.

Repucom's ambitious growth plans in India's multi-sport market reinforce its reputation as a truly international company driving expansion in South Asia by engaging with the region's largest sport and entertainment stakeholders to provide media evaluation, market research, consultancy and digital media services.

As part of Repucom?s solutions, the major leagues in India will be able to benefit from Celebrity DBI, an independent index that quantifies and qualifies consumer perception of celebrities. With its multiple analysis options, Indian sporting icons including ISL star Baichung Bhutia, badminton champion Saina Nehwal, cricket legend Sachin Tendulkar as well as renowned kabbadi player Rakesh Kumar amongst 500 others (5,500 globally) can be compared locally and across markets.

Repucom's Senior Vice-president, South Asia and Director, India, Joseph Eapen, said, “We are delighted to add all major leagues in India as part of our expansive portfolio. In a country fervently passionate about sports, a sustained inflow of premium ROI information and analytics is of utmost importance.”

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