ZEEL launches second edition of 'ZEE Leadership Series'

The event will be held in Mumbai on September 19 and will see attendance from over 400 CXOs heading India's top companies

BestMediaInfo Bureau | Mumbai | September 17, 2014

Zee Entertainment Enterprises has announced the second edition of its Intellectual Property – 'ZEE Leadership Series', which will be held on September 19, at Hotel Sahara Star, in Mumbai. The event will see attendance from over 400 CXOs heading India's top companies.

Since its inception in 1992, the corporate brand has carved a special place in the hearts of over 730 million viewers, achieving presence in over 169 countries. ZEE's pioneering vision has set its position, starkly different from the rest, with numerous industry firsts to its credit. ZEE's expertise of offering relevant entertainment to its viewers, has led to consistent growth.

Roland Landers, Head – Corporate Brand, Zee Entertainment Enterprises, said, “ZEE corporate brand has not just formed a family of millions of loyal viewers, but has also enriched the lives of its internal and external stakeholders. ZEE considers each one of these stakeholders as family and aims at making the entire world a part of this family. Inspired with this thought, ZEE has incorporated its brand positioning of 'Vasudhaiva Kutumbakam – The World is my Family'.”

“As the corporate brand marches ahead to achieve its envisioned goals, of being in the top 100 of the global league table and of establishing itself amongst the top global media brands, it also aims at enhancing value for its business by establishing intellectual properties, based on ZEE's core brand value drivers – Pioneering, Prudent and Predictable,” he added.

This year, the two renowned keynote speakers for the 'ZEE Leadership Series' are Alan Krueger and Divya Narendra. Krueger is one of the most respected and thoughtful economists. He served as the Chairman of President Obama's Council of Economic Advisers (CEA) and as a member of his Cabinet – roles that recruit from the upper echelon of the nation's best and brightest. Between 1994 and 1995, he also served as the Chief Economist at the Department of Labor in the US Government. In his session, Krueger will share his insights on world economy, with relation to corporate India's contribution, and will also touch upon the key areas of improvement.

In the other session, Narendra, an American businessman, will share his views on innovation and creativity expected in the current digital era. He is the CEO and Co-founder of SumZero, along with his Harvard classmate Aalap Mahadevia. He also co-founded HarvardConnection (later renamed ConnectU) with Harvard University classmates Cameron Winklevoss and Tyler Winklevoss.

The 'ZEE Leadership Series' is powered by Chintels. The other event partners are Zee Business - telecast partner, LiveMedia and Cash ur Drive - OOH partners, DNA - print partner, Business World - magazine partner and Business Standard - business newspaper partner.

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