Zigwheels.com makes car buying simpler

Launches online and social media consumer initiatives to facilitate the pre-purchase journey of buyers

BestMediaInfo Bureau | Delhi | July 4, 2014

Automotive portal ZigWheels.com has launched a slew of consumer reach initiatives aimed at guiding car and bike buyers through their pre-purchase research journey. The initiatives include a 'Live Chat' session every Wednesday on the website.

It has also launched a service for buying and selling on the popular social networking platform Whatsapp on 08010888888. The users can simply message ZigWheels on Whatsapp for price, comparison, expert review or even to book a test drive. Besides these, the users can also call up on the ZigLine (08010888888) to get instant information. Through these multiple touchpoints, ZigWheels is offering a trustworthy window to consumers to take informed decisions while buying or selling a car or a bike. They can also consult experts about a comparison between the selected auto models. Even a test drive can be booked by a simple message to ZigWheels on Whatsapp.

'The Live Chat with Experts' sessions are available on the website every Wednesday 2 PM to 4 PM. The experts offer valuable answers to the user queries based on industry insights and in-depth knowledge of the field. These chat sessions have already reached over 2,500 unique chats per session and are growing with new users joining in.

Elaborating on the latest consumer initiatives, Akshay Chaturvedi, Business Head, ZigWheels.com, said, “As per a recent study on car buying behaviour in India, 48 per cent customers start their research online before discussing with friends and family or visiting a showroom. It also reflects that online research builds better understanding about the product in a short span of time to user. Building upon that insight, we thought of creating a direct interaction platform between the users and our expert panel. Through our Live Chat sessions, Whatsapp touch point and ZigLine, we have received and answered queries ranging from budget, fuel type, comparisons, build quality, maintenance, mileage for cars and styling, handling and mileage and comparison for bikes. These are few initiatives through which we have empowered the user with information and aim to become the first reference point for any research on new car and bikes while making sure easy availability across platforms for our users.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com