Vh1 goes mobile with app

Launches mobile app making international music and entertainment available on-the-go

BestMediaInfo Bureau | Delhi | July 25, 2015

Vh1 is set to step out of television sets and go mobile with the launch of its mobile app. Smartphone users now have the opportunity to tune-in to exciting international entertainment as well as their favourite content from the channel while in transit.

The launch of Vh1 Mobile App makes the best of English entertainment and international content available for free on iOS, Android, Windows as well as Nokia X series, customised for both, mobile and tablet users.

The Vh1 mobile-app gives music-enthusiasts a chance to experience the awesomeness of Vh1 on the go by making videos and episodes of shows airing on the channel available on the website. Apart from music and videos, the mobile-app also links users to featured articles as well as live twitter feeds by their favourite artistes, making all important music-related information available on one page.

The mobile app will additionally provide information such as the best of gigs taking place around town, gripping celebrity gossip, regular entertainment news, Vh1 top music charts and much more.

Announcing the Vh1 mobile app launch, Ferzad Palia, EVP & Head - English Entertainment, Viacom18, said, “The emergence of smartphones has revolutionised the way entertainment is consumed by viewers. With the launch of Vh1 Mobile App, we aim to further engage with the youth on-the-move. This launch helps take the brand Vh1 a step ahead by offering the best of English entertainment through just one-touch on their screens.”

Rajneel, VP & Business Head - Digital Media, Viacom18, added, “The launch of Vh1 Mobile App is a more effective way to connect with today's screen-agers. This audience is constantly on-the-move and heavily dependent on technology. The mobile app is not restricted to being just an extension of the channel; it offers the best of international content that is not even available on the channel. The app is designed to be user-friendly and is regularly refreshed ensuring users are offered updated content at all times.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com