Scoring goals at bus shelters – with Fastrack!

The OOH campaign was designed by Milestone Brandcom to announce the 25% sale on football related clothing and accessories from Fastrack in tune with the FIFA World Cup fever

BestMediaInfo Bureau | Mumbai | July 16, 2014

Milestone Brandcom recently grabbed a lot of eyeballs – and goals – for Fastrack's latest campaign. In this outdoor campaign, the agency converted bus shelters into goal posts to announce the 25 per cent sale on football related clothing and accessories. These actual-sized goal posts-cum-bus shelters stood out in three monsoon-ridden Maharashtra cities where consumers took shelter.

The campaign was designed to create awareness about the sale while the FIFA World Cup was going on. The campaign was active from June 12 for a period of 20 days and used touch points such as billboards, bus shelters and kiosks. It covered three cities: Mumbai, Pune and Bangalore.

Nabendu Bhattacharyya

Nabendu Bhattacharyya, Founder & MD, Milestone Brandcom, said, “This World Cup season, all brands had something to offer to the football fans. We at Milestone came out with a brand relevant disruptive idea catering to youth and were successful in differentiating Fastrack from the other brands via innovative planning and execution. We got great response from the passers-by in the three cities in which the outdoor campaign was executed.”

Credits:

Client: Fastrack

Agency: Milestone Brandcom

Group Art Director: Ritesh Chaudhuri

Senior Business Head: Rashiq Sultan

Info@BestMediaInfo.com

Info@BestMediaInfo.com