The minds behind the hit reality show, ‘Roadies’, Raghu Ram and Rajiv Lakshman, have launched a content and brand communications studio
BestMediaInfo Bureau | Mumbai | July 31, 2014
Raghu Ram and Rajiv Lakshman, the duo of ‘Roadies’ fame, are launching their own venture, Monozygotic - a content and brand communications studio.
Apart from the cult reality show ‘Roadies’, the duo has created a number of other shows such as ‘Splitsvilla’, and has been instrumental in the launch of ‘Masterchef India’. They have also broken new ground in the digital content space through properties such as Roadies Battleground and Jack & Jones Hitched.
“Monozygotic means identical twins, which means coming from the same zygote,” explained Ram. “And life is coming full circle for us, as the two of us are finally joining forces to form one entity,” Lakshman added.
Monozygotic will focus on content creation across mediums like television, digital and on-ground, and offer brand consultancy for clients across industries. ‘Content across multimedia formats, optimising technology, consumer engagement’ is how the duo defines the core of this new enterprise.