Zee returns with 'India's Best Cine Stars Ki Khoj' after 8 years

The show starts on July 5 at 9 PM every Saturday and Sunday, as Dance India Dance goes off air

Sarmistha Neogy | Mumbai | June 27, 2014

Lights, camera and action! Zee TV is returning with the 3^rd season of its popular 'India's Best Cine Stars Ki Khoj' show after a gap of eight years. Indians are perceived to be extremely 'filmy' and some bit of acting and drama runs in all our blood. There is no denying that we Indians experience the entire range of emotions through the world of movies and our beloved cine stars. This gave Zee all the more reason to launch another show in the non-fiction property genre, which the public demands.

The 13-week 'India's Best Cine Stars Ki Khoj' series starts on July 5 at 9 PM every Saturday and Sunday, replacing Dance India Dance (DID) which goes off air. The channel is always known for identifying talent from the ordinary, be it in the field of singing with 'Sa Re Ga Ma Pa' or 'Dance India Dance' which gave hope to millions of dance enthusiasts across the country and has brought to the fore brilliant talents. 'India's Best Cine Stars Ki Khoj' is now set to provide struggling actors a platform to showcase their acting skills and get recognised and absorbed by the industry.

The show which was launched in 2004 had its second season in 2006 and then went off air for reasons unknown. Namit Sharma, Programming Head, Zee TV, said, “It was after the success of Dance India Dance, which spawned so many variations, that there was no mind space to do a non-dancing programme. It was only recently that we took a conscious call to get this show back which is new, innovative and also a format which people are familiar with.”

The show sees newness in its format, which will be judged by Acharya aka Victor, the director of 'Dhoom 3' and the gorgeous Sonali Bendre. The production houses, Essel Vision and TrompeL'oiel Media, are looking out to fill the third position on the judges' panel from a list of A-league actors and renowned directors. Hussain Kuwajerwala will be hosting the show.

Actors Parineeti Chopra and Ayushmann Khurana have been roped in as 'guide' and 'mentors' for the participants in the show. Parineeti's journey from a PR consultant and an aspiring investment banker to a leading cine star is sure to inspire the contestants. Ayushmann, who also entered the industry just on sheer talent and has made it big, has insights to share which will add value to the learning process of the cine stars.

The participants will go through a slew of challenging rounds which will test their spontaneity, versatility, presence of mind and sheer mettle to perform a number of different acting styles.

The show will be promoted through an aggressive 360 degree marketing plan. The TVCs have been rolled out and engagement in the digital platforms has also started. Activities will become more intense as the show progresses.

Info@BestMediaInfo.com

Info@BestMediaInfo.com