This is the fourth new business won by Vizeum within the last two weeks. The earlier announcements were for Jet Airways, Allied Blenders & Distillers and Viacom 18’s INS
BestMediaInfo Bureau | Mumbai | June 24, 2014
Vizeum India has been appointed media AoR for C&S Electric Ltd. The company is amongst the leading suppliers of electrical equipment in India and is India’s largest exporter of industrial switchgear. Its wide range of electrical and electronic products finds application in power generation, distribution, control, protection and final power consumption.
This is the fourth new business won by Vizeum within the last two weeks. The earlier announcements were for Jet Airways, Allied Blenders & Distillers and INS from Viacom 18.
As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner.
Commenting on the appointment of Vizeum, Rishi Khanna, Managing Director, C&S Electric, said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection. Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum.”
S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients. We work with a vision of converting our clients as our ambassadors as we add to their business. We are delighted with this association and are thankful to the C&S Electric management for placing their faith in us. This business will be handled out of our Delhi office under the leadership of Anirban Malakar, EVP, Vizeum.”