/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/133f1c9e75a6a3090a8ffa2fcc8c9a14f1d535a55e63d10532205eb2e8d58637.jpg)
Cannes Lions 2014: Poor outing as Indian tally takes a beating
Indian agencies notched up a total of 27 Lions and a Lions Health this year, against 34 Lions in 2013. As for Gold Lions, the tally this time was a meagre 5 against 8 last year
BestMediaInfo Bureau | Delhi | June 23, 2014
/)
As the curtains came down on the 61st Cannes Lions Festival on Sunday, it became clear that it was not a great outing for Indian agencies this time compared to last year. India notched up a total of 27 Lions – and a Lions Health Bronze for Havas Worldwide India – this year, against 34 Lions in 2013.
As for Gold Lions, while Indian agencies brought back 8 last year, this year's tally was a meagre 5.
And there was no Grand Prix.
Taproot and McCann drew a blank this year in Gold Lions. In Cannes Lions 2013, Taproot had brought glory with 4 Gold Lions, while McCann had picked up 2. The Gold Lions this year are being carted back to the country by PHD India with 2, and one each by Grey India, Ogilvy and Lowe & Partners. Grey and Ogilvy had bagged one Gold Lion each last year too.
Agency-wise Indian tally:
| Agency | Gold | Silver | Bronze | Total |
| JWT India | 4 | 4 | 8 | |
| Grey | 1 | 1 | ||
| Ogilvy | 1 | 1 | 4 | 6 |
| McCann | 4 | 3 | 7 | |
| PHD India | 2 | 2 | ||
| Lowe and Partners | 1 | 1 | 2 | |
| Havas | 1 | 1 | ||
5 | 9 | 13 | 27 |
Indian tally category-wise:
| Category | Gold | Silver | Bronze | Total |
| Branded Content & Entertainment | 2 | 1 | 3 | |
| Creative Effectiveness | - | - | - | - |
| Cyber | - | 1 | 3 | 4 |
| Design | 1 | - | 1 | 2 |
| Direct | - | 2 | - | 2 |
| Film | - | - | 1 | 1 |
| Film Craft | - | 1 | - | 1 |
| Innovation | - | - | - | - |
| Media | 2 | - | 1 | 3 |
| Mobile | 1 | - | - | 1 |
| Outdoor | - | 2 | 2 | 4 |
| PR | - | 1 | 3 | 4 |
| Press | 1 | 1 | 2 | |
| Product Design | - | - | - | - |
| Promo & Activation | - | - | - | - |
| Radio | - | - | - | - |
| Titanium & Integrated | - | - | - | - |
| Total | 27 |
India's performance at Cannes Lions since 2010:
| Metal | 2014 | 2013 | 2012 | 2011 | 2010 |
| Gold | 5 | 8 | 3 | 3 | 3 |
| Silver | 9 | 6 | 3 | 10 | 6 |
| Bronze | 13 | 20 | 8 | 10 | 8 |
| Creative effectiveness | Nil | Nil | Nil | 1 | No such category |
| Total | 34 | 14 | 24 | 17 |
Details of Indian wins in 2014:
| Campaign | Brand | Agency | Medial | Category |
| Make Every Yard Count | Nike | JWT India | Silver Lion | Branded Content & Entertainment |
| Make Every Yard Count | Nike | JWT India | Silver Lion | Branded Content & Entertainment |
| The Kan Khajura Station | Unilever India | Lowe And Partners Worldwide | Bronze Lion | Branded Content & Entertainment |
| Make Every Yard Count | Nike | JWT India | Bronze Lion | Film |
| Make Every Yard Count | Nike | JWT India | Silver Lion | Film Craft |
| Make Every Yard Count | Nike | JWT India | Silver Lion | Cyber |
| Make Every Yard Count | Nike | JWT India | Bronze Lion | Cyber |
| Make Every Yard Count | Nike | JWT India | Bronze Lion | Cyber |
| Message Barter | The Akanksha Foundation | Ogilvy | Bronze Lion | Cyber |
| :{To:) Clefttosmile | Operation Smile India | Ogilvy | Gold | Design |
| Mango, Pear, Tangarine | Perfetti Van Melle | McCann | Bronze Lion | Design |
| Share My Dabba | Happy Life Welfare & Dabbawala Foundation | McCann | Silver Lion | Direct |
| Share My Dabba | Happy Life Welfare & Dabbawala Foundation | McCann | Silver Lion | Direct |
| Kan Khajura Tesan | Hindustan Unilever | PHD India | Gold | Media |
| Kan Khajura Tesan | Hindustan Unilever | PHD India | Gold | Media |
| Message Barter | The Akanksha Foundation | Ogilvy | Bronze Lion | Media |
| The Kan Khajura Station | Unilever India | Lowe And Partners Worldwide | Gold | Mobile |
| Mango, Pear, Tangarine | Perfetti Van Melle | McCann | Silver Lion | Outdoor |
| Mango, Pear, Tangarine | Perfetti Van Melle | McCann | Silver Lion | Outdoor |
| Cat, Bear, Camel | Premier Tissues | Mccann | Bronze Lion | Outdoor |
| Cat, Bear, Camel | Premier Tissues | McCann | Bronze Lion | Outdoor |
| Google 'Reunion' | Google India | Ogilvy | Silver Lion | PR |
| Google 'Reunion' | Google India | Ogilvy | Bronze Lion | PR |
| No Child Brides | Child Survival India | Havas Worldwide India | Bronze Lion | PR |
| Message Barter | The Akanksha Foundation | Ogilvy | Bronze Lion | PR |
| Choo-Choo, Remote Control, Camera | Duracell | Grey | Gold | Press |
| House, Antique Store, Music Store | Godrej | JWT India | Bronze Lion | Press |