Cannes Lions 2014

Cannes Lions 2014: Poor outing as Indian tally takes a beating

Indian agencies notched up a total of 27 Lions and a Lions Health this year, against 34 Lions in 2013. As for Gold Lions, the tally this time was a meagre 5 against 8 last year

BestMediaInfo Bureau

23 Jun 2014 14:17 IST

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Cannes Lions 2014: Poor outing as Indian tally takes a beating

Indian agencies notched up a total of 27 Lions and a Lions Health this year, against 34 Lions in 2013. As for Gold Lions, the tally this time was a meagre 5 against 8 last year

BestMediaInfo Bureau | Delhi | June 23, 2014

As the curtains came down on the 61^st Cannes Lions Festival on Sunday, it became clear that it was not a great outing for Indian agencies this time compared to last year. India notched up a total of 27 Lions – and a Lions Health Bronze for Havas Worldwide India – this year, against 34 Lions in 2013.

As for Gold Lions, while Indian agencies brought back 8 last year, this year's tally was a meagre 5.

And there was no Grand Prix.

Taproot and McCann drew a blank this year in Gold Lions. In Cannes Lions 2013, Taproot had brought glory with 4 Gold Lions, while McCann had picked up 2. The Gold Lions this year are being carted back to the country by PHD India with 2, and one each by Grey India, Ogilvy and Lowe & Partners. Grey and Ogilvy had bagged one Gold Lion each last year too.

Agency-wise Indian tally:

Agency	Gold	Silver	Bronze	Total
JWT India		4	4	8
Grey	1			1
Ogilvy	1	1	4	6
McCann		4	3	7
PHD India	2			2
Lowe and Partners	1		1	2
Havas			1	1
	5	9	13	27

Indian tally category-wise:

Category	Gold	Silver	Bronze	Total
Branded Content & Entertainment		2	1	3
Creative Effectiveness	-	-	-	-
Cyber	-	1	3	4
Design	1	-	1	2
Direct	-	2	-	2
Film	-	-	1	1
Film Craft	-	1	-	1
Innovation	-	-	-	-
Media	2	-	1	3
Mobile	1	-	-	1
Outdoor	-	2	2	4
PR	-	1	3	4
Press	1		1	2
Product Design	-	-	-	-
Promo & Activation	-	-	-	-
Radio	-	-	-	-
Titanium & Integrated	-	-	-	-
			Total	27

India's performance at Cannes Lions since 2010:

Metal	2014	2013	2012	2011	2010
Gold	5	8	3	3	3
Silver	9	6	3	10	6
Bronze	13	20	8	10	8
Creative effectiveness	Nil	Nil	Nil	1	No such category
Total		34	14	24	17

Details of Indian wins in 2014:

Campaign	Brand	Agency	Medial	Category
Make Every Yard Count	Nike	JWT India	Silver Lion	Branded Content & Entertainment
Make Every Yard Count	Nike	JWT India	Silver Lion	Branded Content & Entertainment
The Kan Khajura Station	Unilever India	Lowe And Partners Worldwide	Bronze Lion	Branded Content & Entertainment
Make Every Yard Count	Nike	JWT India	Bronze Lion	Film
Make Every Yard Count	Nike	JWT India	Silver Lion	Film Craft
Make Every Yard Count	Nike	JWT India	Silver Lion	Cyber
Make Every Yard Count	Nike	JWT India	Bronze Lion	Cyber
Make Every Yard Count	Nike	JWT India	Bronze Lion	Cyber
Message Barter	The Akanksha Foundation	Ogilvy	Bronze Lion	Cyber
:{To:) Clefttosmile	Operation Smile India	Ogilvy	Gold	Design
Mango, Pear, Tangarine	Perfetti Van Melle	McCann	Bronze Lion	Design
Share My Dabba	Happy Life Welfare & Dabbawala Foundation	McCann	Silver Lion	Direct
Share My Dabba	Happy Life Welfare & Dabbawala Foundation	McCann	Silver Lion	Direct
Kan Khajura Tesan	Hindustan Unilever	PHD India	Gold	Media
Kan Khajura Tesan	Hindustan Unilever	PHD India	Gold	Media
Message Barter	The Akanksha Foundation	Ogilvy	Bronze Lion	Media
The Kan Khajura Station	Unilever India	Lowe And Partners Worldwide	Gold	Mobile
Mango, Pear, Tangarine	Perfetti Van Melle	McCann	Silver Lion	Outdoor
Mango, Pear, Tangarine	Perfetti Van Melle	McCann	Silver Lion	Outdoor
Cat, Bear, Camel	Premier Tissues	Mccann	Bronze Lion	Outdoor
Cat, Bear, Camel	Premier Tissues	McCann	Bronze Lion	Outdoor
Google 'Reunion'	Google India	Ogilvy	Silver Lion	PR
Google 'Reunion'	Google India	Ogilvy	Bronze Lion	PR
No Child Brides	Child Survival India	Havas Worldwide India	Bronze Lion	PR
Message Barter	The Akanksha Foundation	Ogilvy	Bronze Lion	PR
Choo-Choo, Remote Control, Camera	Duracell	Grey	Gold	Press
House, Antique Store, Music Store	Godrej	JWT India	Bronze Lion	Press

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