Cannes Lions 2014: India secures 13 shortlists on Day 1

Among the shortlists announced for Promo & Activation, PR, Innovation, Direct and Creative Effectiveness, Ogilvy leads the tally with 6 shortlists followed by Havas and McCann India with two shortlists each

BestMediaInfo Bureau | Delhi | June 16, 2014

Colvyn Harris, CEO, South Asia, JWT (right) with other Cannes Lions Creative Effectiveness juries. Click on the image to enlarge.

Cannes Lions kicked off yesterday in Cannes, France. Day one of the festival saw the announcement of shortlisted entries in five categories - Promo & Activation, PR, Innovation, Direct and Creative Effectiveness where Indian agencies secured 13 shortlists from 221 entries submitted in these categories. In total, India had entered 976 works across all categories.

Among shortlists from India, maximum five shortlists are in PR category from 38 entries. Ogilvy & Mather Mumbai alone secured four shortlists in this category while Havas Worldwide India had one shortlist. Ogilvy's 'Google Reunion' campaign was shortlisted in two subcategories while its campaigns 'The Seatbelt Crew' for Channel V and 'Message Barter' for The Akanksha Foundation secured one shortlist each.

'No Child Brides' campaign by Havas Worldwide India for Child Survival India was shortlisted for PR Lions.

In Direct Lions category, Indian agencies secured three shortlists from 88 entries this year. McCann Worldgroup's 'Share My Dabba' campaign for Happy Life Welfare & Dabbawala Foundation was shortlisted in two sub-categories. Ogilvy & Mather Mumbai secured a shortlist in Direct category for its campaign :{to:) clefttosmile for Operation Smile India.

Promo & Activation category also saw three shortlists from India from 86 entries this year. Ogilvy Mumbai secured a shortlist for its 'Message Barter' campaign for The Akanksha Foundation while 'No Child Brides' campaign by Havas Worldwide India for Child Survival India earned a second shortlist in this category. Geometry Global Mumbai secured a shortlist for its campaign 'Jump Pump' done for Hindustan Lever.

Lowe & Partners was the only agency from India to secure a shortlist for Creative Effectiveness Lions from three entries. Its campaign 'Help A Child Reach 5' done for Lifebuoy is in the fray for the prestigious Creative Effectiveness Lion this year.

In Innovation Lions category, PHD India has secured the only shortlist from India from a total of six entries. Its 'Kan Khajura Tesan' campaign will compete against 29 other shortlisted campaigns for an Innovation Lion.

The winners of Promo & Activation, PR, Direct and Creative Effectiveness Lions will be announced today while Innovation Lions winners will be announced on June 21.

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