Cannes Lions 2014: India bag 8 Lions including 3 Gold in Media, Mobile & Outdoor

HUL's 'Kan Khajura Station' campaign reigns supreme, giving 2 Gold Lions to PHD in Media, and one Gold Lion in Mobile to Lowe and Partners. McCann bagged 2 Silver and 2 Bronze Lions in Outdoor

BestMediaInfo Bureau | Delhi | June 18, 2014

It was a good day for India yesterday, Day 3 evening and the second awards night, of the Cannes Lions 2014 Festival when Media, Outdoor and Mobile Lions winners were announced. Indian agencies bagged eight Lions including three Gold, two Silver and three Bronze Lions and took the overall tally so far to 15 Lions from eight categories including Lions Health.

Among the eight Lions, there were two Gold and a Bronze in Media, one Gold Lion in Mobile, and two Silver and two Bronze Lions in Outdoor.

In Media category, PHD Mumbai picked up two Gold Lions for its 'Kan Khajura Tesan' campaign done for Hindustan Unilever for 'Best Use of Audio' and 'Best Use of mobile devices'. Ogilvy Mumbai's 'Message Barter' campaign for The Akanksha Foundation, which was shortlisted in two sub-categories, won a Bronze Lion.

HUL's 'Kan Khajura Station' campaign done by Lowe and Partners India also won a Gold Lion in Mobile category. The campaign that created an 'on-demand entertainment channel on a mobile phone' was awarded in 'Response/Real-Time Activity (including crowdsourcing)' category.

McCann Worldwide India was the only successful agency from India in Outdoor category, bagging two Silver and two Bronze Lions. McCann won two Silver Lions for its 'Tangerine', 'Mango' and 'Pear' campaigns done for Perfetti Van Melle's Big Babol in two sub-categories. McCann's 'Cat', 'Bear' and 'Camel' campaigns for Premier Tissues won two Bronze Lions in two sub-categories. There was no Gold for India in this category.

Watch the winning strategy of HUL's 'Kan Khajura Station':

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