Bloomberg TV launches budget programming with theme 'Will they walk the talk?'

This year the channel has planned the budget programming with an outlook towards generating content that will appeal to both domestic and global investors

BestMediaInfo Bureau | Delhi | June 30, 2014

The new government will be making its first economic statement in less than a fortnight and the investors in India and across the world would be watching the Union Budget 2014 with high expectations.

The most anticipated questions in mind would be 'Will they walk the talk on the promises they have made?' 'Will the big money movers continue to invest in India?' Bloomberg TV India's comprehensive budget programming led by Vivek Law, Editor, Bloomberg TV India, and Bloomberg's Harsha Subramanian will get you insightful and in-depth coverage.

Vivek Law

Law said, “We are the only business news channel which reaches across the world through the availability of Bloomberg TV India on Bloomberg terminal to about 350,000 plus subscribers of the terminal and also to the many global viewers who consume news about India via the Bloomberg TV India content aired across the global TV network of Bloomberg. This year we have planned our budget programming with an outlook towards generating content that will appeal to both domestic and global investors. In recent times, we've seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus it's very important to know the views of global FIIs. Therefore, we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the budget, which will be one of the key focuses of our budget programming.”

The budget programming would comprise pre- and post-budget discussions through the channel's regular shows like Political Capital, Market Guru, In-Business, Market Pulse and Newsroom comprising a slew of industry stalwarts, global market gurus and India's best editorial minds.

Apart from covering the FM speech live on Budget day and post-budget discussions involving global and domestic market gurus, Bloomberg TV India would also air special shows focusing on Rail Budget and Economic Survey.

Info@BestMediaInfo.com

Info@BestMediaInfo.com