Zee News UP/Uttarakhand rebranded as Zee Sangam

Zee Sangam will be a national news channel that offers news with a perspective

BestMediaInfo Bureau | Delhi | May 6, 2014

India and its people are holding their collective breath hoping that the results of the ongoing elections will usher in winds of change that will sweep away the pains of a moribund economy. It is in this moment of promise and anticipation that Zee Media Corporation has dedicated to its viewers nationally the rebranded Hindi news channel, Zee Sangam (erstwhile Zee News Uttar Pradesh/Uttarakhand).

Zee Sangam has emerged out of a need expressed by viewers for a news channel that not just offers unbiased news but is also able to analyse issues viewers deem important and present them various perspectives for consideration. Viewers increasingly express fatigue with the showmanship that has become associated with television news. With Zee Sangam, Zee Media fulfils the desire of the viewers for a channel of substance that informs, educates, empowers and engages them.

Vinod Das, Business Head for Zee Sangam, said, “The launch of Zee Sangam nationally allows us to continue to hold true to our commitment to deliver value to our viewers with the quality news and analyses they expect from us. We constantly engage in dialogue with our viewers allowing us to identify trends ahead of the curve and respond to their needs. While the Hindi news channel space appears cluttered, in the viewer's mind there is an unfulfilled need that Zee Sangam will now satisfy.”

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