TOI partners with Dream Theatre for brand extensions

The partnership involves brand extensions for Femina and Filmfare

BestMediainfo Bureau | Mumbai | April 9, 2014

In a landmark corporate licensing deal in India, Dream Theatre, the Mumbai-based brand management and licensing firm, has entered into a unique partnership with The Times Group, whereby Dream Theatre is set to take the publishing and media giant's popular magazine brands Filmfare and Femina towards successful brand extensions.

Filmfare, the top entertainment magazine in the country, and Femina, the Indian woman's preferred choice of magazine since 1959, will show their brand presence in various forms across the country.

The avenues for brand extensions for both magazines are enormous and across sectors. Filmfare is a valuable proposition for restaurants, cafes, apparel, gifts and themed entertainment. On the other hand, Femina can tap into the rapidly changing fashion and accessory market to women's lifestyle and personal care products.

Jiggy George, CEO and founder, Dream Theatre, said, “We are thrilled to partner with Times Group on their iconic brands Femina and Filmfare. This ushers in a new era in licensing in India and opens up new and exciting prospects for partnering with and leveraging Femina and Filmfare in hitherto unexplored products and services.”

The Indian licensing market is valued at $450 million at retail and now has a further fillip with the growth of publishing licensing.

Info@BestMediaInfo.com

Info@BestMediaInfo.com