During the General Elections 2014, the channel extends its super primetime news to 7 hours
BestMediaInfo Bureau | Mumbai | April 8, 2014
TIMES NOW becomes India’s Election News Headquarter like it has for so many years, with the launch of over 15 new shows and formats as a part of its exhaustive programming for the upcoming General Elections. The channel launched the Sunday edition of The Newshour last weekend followed by a strong line-up of show on the Weekdays starting 6pm onwards making it the Super Prime Time. TIMES NOW will also be launching a host of all new weekend shows & formats from this weekend onwards.
Avinash Kaul, CEO, ET NOW, TIMES NOW & zoOm, said, “TIMES NOW has always led the elections new coverage whether the recently held 5 states election or others. This time around will be no exception as TIMES NOW, with its most comprehensive line up of over 15 new shows & formats has virtually turned in to Election News Headquarters. In addition to this TIMES NOW will continue with its endeavour to keep our viewers updated with all news during this crucial election period to make their voting decision easier.”
The all new line-up of shows over the weekdays & the weekends is highly engaging and informative.
The all new General Election shows on weekdays in super primetime include shows like ‘India 2014 - Live Report’, a show that gets you the biggest election news story of the day from across the country at 6pm, ‘India 2014 - Wide Angle’ is a one-stop destination for the viewer to catch all the political news in a quick & a succinct format, at 6.30pm.
‘India 2014 – Politics’, a pure political show, India 2014 Politics features the buzz worthy stories of the day, at 7pm. ‘India 2014 - Politics Central’, a show that gets you all the political alliance of significance, the most noteworthy campaign of the day, the most controversial statement of a leader, at 7.30pm.
‘India 2014 – Blueprint’, a show that reveals all the drama, the buzz, the impact of the biggest political stories of the day, 8pm.
‘News Deck’, a short 3/4mins segment that provides additional information on the news of the day through accurate historical data on constituencies, percentage of votes, facts and statistics of electorate and candidates.
‘The Flip’, an interesting one minute format which focuses on the politician who has retracted from his earlier statement, by bringing out both versions of his statements, exposing the fact behind his u-turn.
‘Political Juice’, to launch closure to the last phase of elections, this LIVE show from TIMES NOW will showcase the most important news of the day at 7pm.
To give their viewers a blockbuster weekends, TIMES NOW is also launching a host of new shows as a part of its comprehensive general election programming line-up. These shows include -
‘Access’, shooting the leaders in their natural environment as they campaign, this show aims to take the viewer closer to the leader, giving him a complete favour of the elections frenzy, at 7.30pm on Saturdays & Sundays.
‘India’s Watershed Elections’, a six episode series tracking the electoral archives of the country, how governments were formed right from the first one by Nehru to the exciting times of today, at Saturdays – 5.30pm & Sundays – 11.30am.
‘Real Politik’, the show looks at those politicians who are in the tumbles of tough politics, in an informal setting and gives an insight into the persona behind the politician, at Saturdays – 9.30pm & Sundays – 5.30pm.
‘Showdown’, a sharp & crisp 2mins segments on weekdays & weekends, that will brings out the news stories in a nut shell with key constituencies profiled with candidates and their stand on the issues. Political Juice, the most talked about news of the day is featured in a 2mins segment, giving the viewer the highlight of the day in a concise format, all through the weekdays & weekends.
‘Your Voice & Your Vote’, the voice of the electorate, ‘Your Voice Your vote’ in a short 30/40sec vignette format, features people voicing their key issues and their expectations from the new government. These will play throughout the weeks. ‘
Politics Now’, are fast news wrap format bulletins, much like the 6:30pm show on weekdays, which give news updates in a crisp 2/3mins time.