RSCI & MRUC approve revalidation and audit of IRS 2013 field work

The revalidation and audit of field work to commence immediately and be completed within four to six weeks. Methodology and process adopted were found to be robust

BestMediaInfo Bureau | Delhi | April 2, 2014

The RSCI Managing Committee and MRUC Board met on March 31, 2014 and considered the preliminary report of the sub-committee appointed by them to assess the Indian Readership Study 2013.

RSCI and MRUC accepted the finding of the sub-committee that the methodology and process adopted were robust. They approved the recommendation of the sub-committee that the revalidation and audit of field work by a third party commence immediately and be completed within four to six weeks. The IRS 2013 report will remain in abeyance until this process is completed.

It may be recalled that the process to develop the revalidation of the study was supposed to be completed by February 24 and the revalidation was to be completed by March 31, 2014 according to RSCI-MRUC. Following the timeline given by RSCI-MRUC earlier, the IRS 2013 might have been usable in early April but now it seems the study will take six more weeks to see the light of day again.

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