Big Magic Bihar and Jharkhand inks DTH deal with Dish TV

Reach surges to additional 8mn Dish TV subscribers

Mumbai, April 2, 2014

As part of its distribution-strengthening strategy, BIG MAGIC Bihar and Jharkhand the regional entertainment channel from the Reliance Broadcast Network stable, inks distribution deal with Dish TV becoming available on Channel No. 814. Available on the base pack, this move adds 8mn million Dish TV subscribers to BIG MAGIC Bihar and Jharkhand's reach as it reaches out to a larger Diaspora across India.

Backed with an aggressive distribution plan and an endeavor to reach its rich regionally rooted content, to discerning audiences across the country, Dish TV – India's premier and largest DTH platform was the most natural choice. This deal marks the beginning of a robust expansion plan as the Channel is close to inking deals with other leading DTH players, in addition to an extremely robust local distribution network already in place.

With an eclectic content mix that encompasses a wide slate ranging fiction, crime, reality, music, devotion, movies and mythology, tailored to offer a wholesome family viewing experience, the Channel is primed to get a huge loyal audience base instantly. Viewers can now savour television shows coated with the regional flavor ranging Police Files, Hindustan ka Big Star, Bhojpuri Films, Big Memsaab and upcoming reality shows Big Folk Star and Big Bahuria.

The Channel said in a statement, “We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger Diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms.”

BIG Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

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