The channel launches the spine-tingling show 'The Walking Dead' starting March 29, every Saturday and Sunday night at 11 PM. It is a terrifying story of a small group of survivors living in the aftermath of a zombie apocalypse
BestMediaInfo Bureau | Delhi | March 26, 2014
The world we knew is gone. An epidemic of apocalyptic proportions has swept the globe causing the dead to rise and feed on the living. In a matter of months society has crumbled. The world is ruled by the dead and staying alive is the only thing that matters. Get ready to experience the blood thirsty xombies as Fox Traveller launches its brand new show 'The Walking Dead', starting March 29, 2014, every Saturday and Sunday night at 11 PM.
The show is a terrifying and exhilarating story of a small group of survivors living in the aftermath of a zombie apocalypse. Based on a comic book series of the same name, the show follows a police officer, Rick Grimes, who wakes up from a coma to find the world ravaged with zombies. Looking for his family, he and a group of survivors attempt to battle against the horrifying zombies in order to stay alive. To beat the spooky undead, catch some zombie survival tips. And always remember the key rule to shoot them in the head!
Debarpita Banerjee, VP - Marketing, Fox International Channels, said, “Fox Traveller believes in making any journey a lot fun – literally, and laterally. Which is why we are introducing a generous dose of experimentation and fun with 'The Walking Dead'. An international hit, we are confident that this series will be hugely appreciated here as well. It will break the conventional mould and be a touch of excitement and surprise on this journey called Fox Traveller.”
To launch 'The Walking Dead', Fox Traveller has decided to let surprise rule. A show with a cult following like this needs interactive and co-created launch tactics. The channel has teamed with a digital agency, Flying Cursor, and together they decided to exploit the much loved format of 'prank videos' and literally go to town with it.
In Mumbai, unsuspecting youngsters were invited to try out a free photo booth. What the youngsters didn't know was that there were people dressed as zombies hiding behind the booth! As the zombies attacked, all hell broke loose, and a video capturing their reaction was created. This hilarious prank video is now online, and is getting eyeballs to pop as it gets shared across social networks.
To take things up a notch, in another activation, zombies were let loose on the streets of Mumbai, thereby capturing the horror, curiosity and hilarious reactions from people on the street. You can watch the funny and scary zombie pranks here:
Leveraging their extremely active Facebook page and Twitter handle, Fox Traveller is also creating excitement among its followers by giving hilarious zombie survival tips, in case of an attack.
Also, the countdown for the show on Facebook will start with a zombie hand on the FB cover photo where with each passing day, one finger will disappear. The channel is also running fun show related contests on its Facebook page to engage its followers and is giving out zombilicious prizes to the winners. Fox Traveller is also running on-air promos, bugs and aston bands on its own network – Fox Traveller and Fox Traveller HD – to promote the show.
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