ZEEL launches its own music label 'Zee Music Company'

Anurag Bedi, Business Head and EVP for Niche Channels – ZEEL, will take additional responsibility as Business Head of ZMC

BestMediaInfo Bureau | Mumbai | March 31, 2014

Zee Entertainment Enterprises Limited (ZEEL) today announced its foray into the music label space with its latest venture, 'Zee Music Company' (ZMC). The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.

Anurag Bedi, Business Head and EVP for Niche Channels – ZEEL, will take additional responsibility as Business Head of Zee Music Company.

Punit Goenka

Introducing the label, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited, said, “ZEEL has always been a leader in the media and entertainment space, be it films or television, and branching out into the music label space gives us an opportunity to widen our business. The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.”

Anurag Bedi

Bedi, who believes ZMC to be a valuable addition to the business, said, “It's a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.”

Talking about the acquisitions, Bedi commented, “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer 'Holiday' which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”

“We have also partnered with Fox Star Studios and signed the latter for the music of 5 of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer 'Humshakals', Hrithik Roshan and Katrina Kaif starrer 'Bang Bang' and one of the most anticipated releases of the year 'Bombay Velvet' starring Ranbir Kapoor and Anushka Sharma,” added Bedi.

Future partnerships of Zee Music Company include the big players; Dharma Productions, Excel Entertainment and other top studios.

The music industry in India currently stands at a staggering figure of 960 crores and projected figures for 2014 are 1010 crores. The industry is expected to only grow over the years and reach 1780 crores in 2018.

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