India Today's 'So Sorry' wins BAF award in Open category

Among the winners are seven international entries from China, Denmark, the United Kingdom and Ukraine

BestMediaInfo Bureau | Mumbai | March 14, 2014

The FICCI BAF (Best Animated Film) awards were announced at the end of day 1, Wednesday, of FICCI Frames 2014. Since 2004, FICCI has been recognising outstanding students and professionals in the animation field. Over the years, the awards grew to include the VFX and gaming fields. Applications come in from all over the world, and the standard gets better each year.

This year, the categories included animation, visual effects and gaming. Out of hundreds of entries, 27 were finally selected. Participants were given the choice of entering in the Indian category, international category or both. The latter option was open to Indian candidates.

Included among the winners were seven international entries from China, Denmark, the United Kingdom and Ukraine.

India Today Group's cutting-edge animated video cartoon series 'So Sorry' received yet another recognition by winning the BAF 2014 award in the Open category. Ashish Bagga, Group CEO, India Today Group, said, “The series has effectively been illustrating the lighter side of politics in the action-packed election season. Humour and wit that reflect on the current political drama in the nation is an awesome reflection on the public sentiment.”

The impact of animation is in delivering in a lighter vein, the most serious of issues, while topicality keeps the spirit of 'So Sorry' alive. The inventiveness of 'So Sorry' lies in the fact that it needs no words. It is even free of age or any bias.

The FICCI BAF 2014 winners list:

Click on image to enlarge.

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