TechRadar is the UK’s biggest technology reviews website, and reaches more than 20 million unique users a month internationally with the biggest and best technology reviews
BestMediaInfo Bureau | Delhi | February 20, 2014
Times Internet (TIL) has entered into a strategic partnership with Future PLC to launch its major international consumer technology news and reviews brand – TechRadar – in India. The alliance will bring together the technology review expertise of TechRadar and TIL’s highest editorial standards, thereby serving the Indian tech geeks with localised technology content.
Times Internet will be Future PLC’s exclusive partner in India through Times Local Partners (TLP) for content development, events, monetisation, and syndication.
The alliance will help TIL reach a wider audience in India, with access to international news covering the latest trends in technology, authoritative product reviews and much more. TIL intends to leverage The Times Group's multiple media platforms to help grow the brand.
TechRadar is the UK’s biggest technology reviews website, and reaches more than 20 million unique users a month internationally with the biggest and best technology reviews. The award-winning brand is one of the fastest growing technology websites in the US and has become the go-to destination for opinions, exclusives and authoritative reviews of everything from mobile phones and tablets to the latest cameras and televisions.
TechRadar has editorial teams based in the UK, the US and Australia, with India coming up soon.
Puneet Singhvi, Business Head – Times Local Partners, said, “TLP is excited to partner with TechRadar, a well regarded brand in the technology news and reviews space. It’s a great addition to the rapidly growing TLP portfolio that delivers differentiated content and aggregates premium audience across its network. We look forward to growing the brand and audience for TechRadar in the country.”
Future’s Head of TechRadar Nick Merritt added, “TechRadar has seen fast growth internationally, and now delivers the very best technology news and reviews to over 20 million international consumers every month. We’re very pleased to be partnering with Times Internet for this new major venture to bring TechRadar to India.”
Times Local Partners (TLP) is a recently launched initiative by Times Internet to partner with global digital companies to launch, build, and grow meaningfully in India. In 2013, TLP had announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. Last year, it launched America’s most popular business news site, Business Insider India, and Askmen.