ZIRCA Digital appoints Anand Thakur as National Sales Head

ZIRCA is Aidem's recently launched digital brand solutions arm. Thakur moves from BBC Worldwide

BestMediaInfo Bureau | Mumbai | January 14, 2014

Anand Thakur has been roped in for Aidem's recently launched digital brand solutions arm, ZIRCA Digital Solutions. Unlike most networks in the industry, ZIRCA aims at leveraging on video, mobile and web to grab the audience's attention with endless engagement capabilities using the platform of content. ZIRCA is working on bringing the desired content to the relevant user using the various platforms available today.

Thakur comes with more than eight years' experience in thedigital media space.He will be heading the sales function for ZIRCA Digital Solutions and will also look into data and technology partnerships and sales strategy.

Before joining ZIRCA, Thakur was Account Manager for BBC Worldwide, where he was involved in analysing data trends and client performance, developing strong strategic sales plans and conducting strategic pitches.

Prior to BBC Worldwide, he was part of the pilot team of Star Interactive to strengthen Star India's digital presence, developing best practices and benchmarking initiatives for video ads.

Thakur said, “On the back of rising internet penetration and content consumption, the online advertising market has emerged as one of the fastest growing segments in Indian media. More and more brands are migrating from traditional media to online and mobile platforms while those who are already present on digital are seeking ways to exploit to medium to the utmost.I am very happy to join ZIRCA Digital Solutions at its launch stage and will aim at creating powerful cross-platform solutions around content and research. With its distinct product differentiation, ZIRCA will add value to brands through engagement.Besides, Aidem, with its extensive experience and track record with digital brands like Microsoft Advertising, The Economist Online, GETIT and Eros Now makes for an incredible platform for ZIRCA. Hopefully, it will throw up a new set of challenges for me. I am eagerly looking forward to this new role.”

Neena Dasgupta

Neena Dasgupta, Sr.VP, ZIRCA Digital Solutions, said, “We are extremely excited to have Anand on board as part of our leadership team to spearhead the sales function. He comes with a rich experience in the digital medium and we are confident that his addition will strengthen our leadership team.”

ZIRCA Digital Solutions has already roped in a handful of versatile advertisers, including Dell, NGC and Adidas.

ZIRCA offers advertisers aunified, seamless customer experience across web and mobility touchpoints that align with core brand attributes. Today's advertisers and agencies are faced with the increasing challenge of breaking through the clutter to engage with their audience. Apart from diverse yet relevant inventory, ZIRCA's content creation and distribution solutions helps them create immersive brand experiences that are more like content, less like ads.

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