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Zee Café bolsters line-up with 3 of America’s biggest reality shows

2014 will see the channel bring American Idol, America’s Got Talent and The X-Factor

BestMediaInfo Bureau | Delhi | January 9, 2014

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Zee Café has signed an exclusive deal with Freemantle Media to bring the latest seasons of American Idol, America’s Got Talent and The X-Factor to India. While American Idol, one of the biggest reality shows in the world which has launched some of the most spectacular voices in the music industry, will be back with its 13th season, the 8th season of America’s Got Talent followed by the 9th season will premiere in India on Zee Café. The latest season of The X-Factor, a music reality show will also be aired by the channel this year.

In addition to power-packed performances by the contestants, the shows also include some of the biggest names in the entertainment industry. While celebrity judges Jennifer Lopez, Keith Urban and Harry Connick Jr. will chair the latest season of American Idol, The X-Factor panel will include Simon Cowell, singer and actress Paulina Rubio, former Destiny’s Child member Kelly Rowland and songstress Demi Lovato. America’s Got Talent will see actor Howie Mandel, radio personality Howard Stern, former Spice Girl Melanie Brown and super model Heidi Klum take to the judging panel once again.

Talking about the deal, Anurag Bedi, EVP and Business Head, Zee Café, said, “We believe in bringing the best and the latest content to our viewers. These shows are synonymous with entertainment and unarguably amongst the biggest reality shows on television. Having seen the affinity the audience here has for reality shows, we are confident that these shows will be amongst of the biggest shows of 2014 and will strengthen Zee Cafe’s leadership position in the English entertainment genre.”

Ganesh Rajaram, Fremantle Media’s Executive VP of Sales & Distribution Asia, said, “These shows have become a global phenomenon, engaging audiences all over the world because of their ability to attract amazingly talented hopefuls with brilliant stories to tell. We’re delighted that Indian audiences will get to enjoy these shows on Zee Café.”

The shows will kick off with American Idol Season 13 on March 19, 2014.

Info@BestMediaInfo.com

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