XOLO signs 3-year marketing partnership deal with Liverpool FC

XOLO will offer rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players

BestMediaInfo Bureau | Mumbai | January 7, 2014

XOLO, a smart mobile devices brand, has announced a three-season exclusive partnership with Liverpool Football Club of the UK to become the official Regional Marketing Partner for India, Sri Lanka, Nepal and Bangladesh. With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian sub-continent until May 2016.

With the growing popularity of football in the region, the partnership with Liverpool FC signifies the company's long-term intent to promote football across the sub-continent, as it deepens engagement with younger, new-age consumers.

The partnership marks yet another first for XOLO, making it the first Indian mobile handset brand to associate with football. XOLO has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.

Commenting on the strategy behind XOLO's partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava International, said “India, today, is one of the world's fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering 'the next level' in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences.”

The partnership will add extra cheer this New Year for Liverpool FC fans in India. XOLO will offer its users in India rich content from Liverpool FC on their mobile handsets, exclusive merchandise and the chance to meet various Liverpool FC players and legends. Some lucky fans, customers and business partners will also get the unique opportunity to witness live matches at Anfield, the team's homeground. XOLO will work with Liverpool FC supporters and fan clubs in India to engage with a variety of football leagues, coaching camps and tournaments, bringing the club closer to fans in India.

The agreement was inked at a press conference at Melwood Training Ground by Sunil Raina, Business Head, XOLO and Olly Dale, Sales Director, Liverpool FC.

To celebrate the partnership, XOLO provided young football-crazy fans a chance to meet Liverpool legend Robbie Fowler at an event in Delhi. Three lucky winners of a Facebook contest – 'One-Two with Robbie' – got a once-in-a-lifetime opportunity to interact with the football legend and click pictures with him.

“Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India,” said Sunil Raina, Business Head, XOLO.

Last year, Liverpool FC was named the most trusted football brand in India following the most intensive study on brand trust ever undertaken. The Reds finished second only to the Indian Premier League (cricket) as the most trusted sports brand in the country according to the Brand Trust Report India 2013.

Chief Commercial Officer at Liverpool FC, Billy Hogan, commented, “We are delighted to announce our very first regional marketing partnership in India with XOLO, a leading smart mobile devices brand. Through this partnership we will deliver exclusive LFC content and exciting opportunities for fans to visit our home, Anfield. We have millions of fans in India and we are committed to bringing the Club closer to them. Teaming up with XOLO and launching our very first International Academy in Pune represent the start of our journey in India to make fans feel like their Club is right on their doorstep.”

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