With Mars, Arjun Rampal is set to play a 'chocolate hero' avatar

The actor will be part of one of the biggest Mars Inc. launch campaigns in India

BestMediaInfo Bureau | Delhi | November 1, 2013

He has wowed his fans with his role in 'Om Shanti Om'. As Joe Mascheranhas in 'Rock On' he was loved by all. More recently he has been highly appreciated for the action thriller 'D-Day' where he plays a RAW agent and for his role as an aspiring politician in 'Satyagraha'. Arjun Rampal now is all set to don a 'chocolate hero' avatar for a new campaign by Mars Inc., the No. 1 chocolate maker in the world. With a personality that celebrates style and panache and known to love chocolates, Rampal is a perfect match for the new Mars India campaign.

Raghav Rekhi, Marketing Director, Mars International India, said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand and will put across the communication in an cut-through manner.”

Commenting on the association, Rampal said, “I believe in partnering with brands that I use and appreciate. Mars Inc. is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is 'me' – an actor! I am thrilled to be a part of one of the biggest Mars Inc. launch campaigns in India and am looking forward to a great journey ahead.”

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