9X Jalwa Blockbuster Beats now in iTunes Store

An exclusive compilation of all-time popular Bollywood hits in collaboration with Universal Music

October 10, 2013:

9X Jalwa, the all-time Bollywood hits channel from 9X Media Group, has collaborated with leading music label Universal Music India to launch '9X Jalwa Blockbuster Beats' on iTunes. This compilation of 20 popular Bollywood songs is exclusively available in the Indian iTunes Store.

Bollywood dance music is extremely cool and rules the Bollywood DJ consoles in India and abroad. The 9X Jalwa Blockbuster Beats compilation features evergreen music by Kishore Kumar, Nazia Hassan, Sapna Mukherjee and the legendary RD Burman, who rocked the Indian dance music scene.

9X Jalwa Blockbuster Beats is the second collaboration of 9X Media Network with Universal Music India on iTunes. 9X Media's first collaboration with Universal Music, 9XO Fresh Hits, met with a great response and was featured among the Top 10 albums on the iTunes album charts in India.

Vibha Gosher, SVP – Digital, 9X Media Group, said, "Being the leading and largest music television network in the country, it has been our constant endeavour to provide our audiences with the best music experiences across platforms. Blockbuster Beats on 9X Jalwa enjoys fantastic viewership and time spent on the channel. With 9X Jalwa Blockbuster Beats we plan to recreate this amazing experience in the digital space. We hope to replicate and better the success of 9XO Fresh Hits with 9X Jalwa Blockbuster Beats.”

9X Jalwa Blockbuster Beats will be promoted through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day along with aggressive marketing across social media communities of 9X Jalwa and Universal Music India.

Vinit Thakkar, Digital Head, Universal Music India, said, “Having the second largest Bollywood catalogue content, with hits from the 70s, 80s and 90s, we felt this was the right time to bring these all-time hit Bollywood tracks back into the forefront.  After the successful outcome of the 9XO Fresh Hits compilation, in collaboration with 9X Media, we are hoping to see an even more successful product with 9X Jalwa Blockbuster Beats.”

9X Jalwa Blockbuster Beats compilation is available for Rs 120 in the iTunes store in India for download on iPhone, iPad, iPod touch, Mac or PC or at www.iTunes.com/In.

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