Zeno India appoints Papri Dev as MD

Prior to joining Zeno, Dev was the Chair of the Brand Marketing & Consumer Healthcare Practice at Genesis Burson-Marsteller

BestMediaInfo Bureau | Delhi | September 17, 2013

Papri Dev

The Daniel J. Edelman India (DJE) Group has appointed Papri Dev as Managing Director, Zeno Group India. Zeno is an award-winning global mid-size communications agency. She joins Zeno with around 15 years of experience in corporate and brand communications, marketing and social activation, communications for multinational brands and blue chip Indian companies. Dev will report to John Kerr, Managing Director, Zeno Asia.

Prior to joining Zeno, Dev was the Chair of the Brand Marketing & Consumer Healthcare Practice at Genesis Burson-Marsteller where she led the practice for India. She was responsible for growing the practice into a formidable force in terms of portfolio size and mentored a large team of professionals across the Indian markets.

Kerr said, “We are delighted to welcome Papri to Zeno Group. Papri's cross-functional skills are the perfect fit for Zeno's ability to offer customers a much required blend of social-digital communication with a strong public relations DNA. Under Papri's leadership, we look forward to Zeno making its mark in India.”

Dev comes with a rich experience in public relations having worked across diverse sectors such as automobile, food and non-food FMCG, retail, broadcast & entertainment, lifestyle, technology, consumer electronics, hospitality and non-profit, among others. She has built expertise in strategic consulting, reputation management, direct outreach, advocacy programmes, employee engagement, crisis and issues management, product and services launches, employee communications, sustainability and corporate responsibility.

 “Zeno is a young brand that defies conventional labels and that is what makes it a great brand for me to be a part of. It is in step with the dynamic communication environment and has earned recognition in the global industry for its creativity and strategic excellence, and we hope to replicate that in India,” said Dev.

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