Vizeum wins REPCO Home Finance media AoR

RHFL is embarking on a growth path and the appointment of Vizeum is seen in line with this. Vizeum's Chenna office will handle the business 

BestMediaInfo Burau | Mumbai | September 24, 2013

The Chennai-headquartered Repco Home Finance (RHFL), promoted by REPCO Bank, a Government of India enterprise, has appointed Vizeum as it media AoR (Agency on Record).  RHFL is embarking on a growth path and the appointment of Vizeum is seen in line with this.

Vizeum, launched four years ago in India, has had a very quick ramp-up of team, offices, clients, awards and industry recognition. As a profit-making and recommended agency, it is evident that the company has been making the right moves.

Confirming the appointment of Vizeum, R Varadarajan, Managing Director, RHFL, said, “We are focused on translating into reality the aspirations of people to own a home through credit support customised to suit individual needs in a transparent and ethical way. We have many innovative loan products. We have been fairly successful with a spread of close to 100 operating centres in our focus markets. The vision for our growth required us to get on board domain experts to guide us. Vizeum approached us proactively and the discussions have been on for many months. We are quite satisfied with their knowledge, passion and more importantly, the sincere commitment to build our business. Their leadership staying involved in our business is an added benefit.”

S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “It is a matter of pride for us that more and more clients are finding value in associating with Vizeum. It also makes us very humble. We have our task fully cut out for RHFL. We will stay focussed on their business with utmost sincerity. We thank the RHFL management for considering us worthy. I take this opportunity to welcome the client into the Vizeum family. This business will be handled out of our Chennai office.”

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