Zenga TV bags mobile rights for US Open Tennis 2013

With this initiative, over 22 million users of Zenga TV can watch live tennis action on their mobile device and listen to live commentary as well

BestMediaInfo Bureau | Delhi | August 29, 2013

Zenga TV, India's largest mobile TV platform, has bagged the exclusive rights for the 2013 US Open Tennis Championship being held from August 26 to September 9 for India. This event is licensed by Zenga Media from Seven3Sports which has licensed it from Ten Sports.

Besides cricket, tennis is probably the most widely watched sports in the country. With this initiative, over 22 million users of Zenga TV can watch live tennis action on their mobile device and listen to live commentary as well. With unmatched streaming quality that doesn't buffer at crucial moments, this service will be completely free of charge except for the data consumption charges. For watching live tennis matches on a mobile device, new users have to download Zenga application on their mobile or simply visit: http://m.zengatv.com. The tennis matches will remain available also after the matches.

Abhishek Joshi, CEO, Zenga TV, said, “The US Open is the final Grand Slam of the year that has millions of ardent fans around the world glued to their TV sets thereby restricting their mobility. Our mobile streaming of the tournament is intended to give you the freedom to watch the action live and on the go. Our constant endeavour to fulfil viewers' requirements has helped us emerge as a pioneer and market leader. This initiative adds up to the many milestones Zenga TV has achieved in a short span of time. At this point of time, I am delighted to announce that there are hordes of surprises in store for our viewers in the coming months.”

Shabir Momiin, MD & CTO, Zenga TV.com, said, “Unlike other mobile TV live 3G applications that do video streaming from internet in real time, we ensure good live streaming because the cloud computing database airs the content. This is one of the major plus points of our application. At present, we have over 224 million video views per month. I am sure this initiative will not only increase the number of visitors to our site but will further enhance our company's popularity and repute.”

Jatin Ahluwalia, CEO, Seven3Sports, commented, “We are delighted to partner with Zenga TV. Zenga is a very progressive and innovative company and our association with them is in line with Seven3Sports' 'Multi-Platform Approach' to provide outstanding end-user experience and enable millions of fans stay connected with the game.”

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