ZEE to launch second Hindi movie channel '&pictures'

To be launched this month, the interactive movie channel acquires big ticket movies like 'Chennai Express', 'Besharam', 'Ghanchakkar', 'Zanjeer'

BestMediaInfo Bureau | Mumbai | August 2, 2013

Zee Entertainment Enterprises Ltd, India's first media conglomerate is all set to launch a premiere movie channel, &pictures. Launching this month, the channel is touted as India's first interactive movie channel. The channel has acquired an impressive library consisting of the year's most anticipated movies including 'Chennai Express' starring Shah Rukh Khan and Deepika Padukone and directed by Rohit Shetty. Ranbir Kapoor starrer 'Besharam' produced by Reliance Entertainment, Priyanka Chopra and Ram Charan starrer 'Zanjeer' and UTV's Vidya Balan – Emraan Hashmi starrer 'Ghanchakkar'.

With the acquisition of these and many more big ticket movies, &pictures is all set to take a plunge in the Hindi movie genre space soon. The movie genre on television is heating up and company officials are confident that '&pictures' will be a significant player in the Hindi movie genre space. '&pictures' is keeping up with its target of being a noteworthy and a clutter breaker in this space and as a testimonial to that the channel has gone ahead and obtained the most awaited blockbuster of the year.

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