W appoints Focus Circle as its creative agency

The incumbent agency was Saatchi & Saatchi for the women's ethnic wear brand

Sohini Sen | Mumbai | August 6, 2013

W, the popular women's contemporary Indian wear brand from TCNS Clothing, has appointed Focus Circle Brands as its creative agency. The incumbent agency was Saatchi & Saatchi.

W is known for its contemporary and chic cuts. With a unique design sensibility, the Indian salwar-kameez was transformed into a chic and urbane yet comfortable form by the brand to target the new age Indian woman who is rooted at home and is at the same time taking on the world with mix-n-match combinations. W offers a wide variety of styles in different categories like kurta, kurti, chudidar, skirts, denims, leggings, trousers, drapes, shrugs, accessories and handbags.

Focus develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees Pvt Ltd. (Media), Trinetra Focus (Digital), & Focus Circle (Creative & Advertising) and Focus Kids forms an integrated media agency.

Anant Daga, CEO, TCNS Clothing, said, “Focus Circle Brands' in-depth knowledge about women's wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavour. We are really excited to have Focus on board as our creative partner.”

Rahool Talukdar, National Creative Director of Focus Circle Brands, said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand.”

Sohini.Sen@BestMediaInfo.com

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