ZeeQ ties up with BBC to offer CBeebies programmes to preschoolers

The agreement will see ZeeQ airing preschoolers' favourite CBeebies shows 'Teletubbies', '3^rd & Bird' and 'Charlie and Lola' from Monday to Thursday every week, staring July 1

BestMediaInfo Bureau | Delhi | June 5, 2013

ZeeQ, India's first edutainment channel, has tied up with BBC Worldwide to bring a time band of award-winning programmes from BBC's preschool brand, CBeebies, to audiences in India. This licence agreement will see ZeeQ airing preschoolers' favourite CBeebies programmes from Monday to Thursday every week for an hour from 9:30 AM to 10.30 AM, with a two-hour repeat telecast on weekends from 11 Am to 1 PM. The CBeebies band will launch on Monday, July 1, 2013.

Through this collaboration, ZeeQ's viewers will be able to watch 'Teletubbies', the multi-award winning and hugely popular live action series aimed at preschoolers aged zero to three; '3^rd & Bird', a beautifully animated series for three-to-five-year-olds, packed with entertaining stories, songs and cute characters; and 'Charlie and Lola', an exuberant and delightfully witty animation series about two siblings based on the award-winning picture books by Lauren Child.

Commenting on the partnership, Subhadarshi Tripathy, Business Head, ZeeQ, said, “We are very happy to partner with BBC. ZeeQ is committed to the positive development of children and ZeeQ's ethos of 'What is Right for the Child' gels well with CBeebies' philosophy of providing clean and safe content to the child.”

“We are very pleased to be partnering with ZeeQ to bring CBeebies' favourite programmes back to Indian TV screens,” said Myleeta Aga, Senior VP and General Manager India and Content Head Asia. “The CBeebies brand is trusted by parents and caters internationally to deliver a safe, non-violent and interactive experience designed by developmental experts to promote imaginative play, social interaction, language skills and educational values.  The CBeebies time band on ZeeQ is just the beginning of our partnership. We look forward to working with Zee to continue to bring popular and award-winning CBeebies programs to ZeeQ.”

ZeeQ currently caters to the 4-14 year age segment. This association will help ZeeQ tap the pre-school segment as well as 0-3-years segment and strengthen its current portfolio of programmes. The channel currently airs a mix of live action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafe, Amar Chitra Katha Heroes, Sid the Science Kid, The Weekly Wrap, Word Match and MI Four- The Multiple Intelligence quiz.

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