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Cannes Lions 2013: Record 43 shortlists from India in Outdoor
Ogilvy leads the Indian charge for Outdoor Lions with 15 shortlists followed by Taproot with 9, Grey with 7, McCann with 6, Leo Burnett with 4, and BBDO and Publicis with 1 shortlist each
BestMediaInfo Bureau | Delhi | June 17, 2013
/ "Indian jury member Prathap Suthan judging Outdoor entries at Cannes Lios 2013")
Indian jury member Prathap Suthan judging Outdoor entries at Cannes Lios 2013This year has turned out to be a record one for India in terms of the number of shortlists in Outdoor category at the 60th Cannes Lions International Festival of Creativity. Indian agencies have secured 43 shortlists which is almost double than last year's. For the record, India had secured 22 nominations last year in Outdoor with McCann winning a Gold Lion.
Among the Indian Outdoor Lions shortlists, Ogilvy has alone secured 15 shortlists followed by Taproot India with 9 nominations. Grey Worldwide India has got 7 shortlists followed by McCann Worldgroup India with 6 and Leo Burnett with 4 shortlists. Publicis and BBDO have got one shortlist each.
| Title | Client | Product | Entrant Company |
| ALLEY | PHILIPS ELECTRONICS INDIA | LED TORCH | OGILVY & MATHER INDIA Gurgaon |
| GORGE | PHILIPS ELECTRONICS INDIA | LED TORCH | OGILVY & MATHER INDIA Gurgaon |
| WILLIAM SHAKESPEARE | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| MARK TWAIN | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| OSCAR WILDE | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| DIVORCE | DHL | DHL EXPRESS COURIER | GREY WORLDWIDE INDIA Mumbai |
| PUSH UPS WITH CLAPS | PEPSICO | GATORADE | TAPROOT INDIA Mumbai |
| SKATE BOARD SHOVE IT | PEPSICO | GATORADE | TAPROOT INDIA Mumbai |
| BACK FLIP | PEPSICO | GATORADE | TAPROOT INDIA Mumbai |
| POSITIVE & NEGATIVE | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
| POSITIVE & NEGATIVE | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
| POSITIVE & NEGATIVE | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
| MAN | PROCTER & GAMBLE | DURACELL | GREY WORLDWIDE INDIA Mumbai |
| WOMAN | PROCTER & GAMBLE | DURACELL | GREY WORLDWIDE INDIA Mumbai |
| MUSIC | PROCTER & GAMBLE | DURACELL | GREY WORLDWIDE INDIA Mumbai |
| VOCALS | PROCTER & GAMBLE | VICKS COUGH DROPS | PUBLICIS COMMUNICATIONS Mumbai |
| GRASS | MATTEL TOYS (INDIA) | HOT WHEELS TOY CARS | OGILVY & MATHER INDIA Mumbai |
| ZEBRA CROSSING | GETTY IMAGES | EDITORIAL PHOTOGRAPHS | LEO BURNETT INDIA Mumbai |
| VULTURE | GETTY IMAGES | EDITORIAL PHOTOGRAPHS | LEO BURNETT INDIA Mumbai |
| KISS | GETTY IMAGES | EDITORIAL PHOTOGRAPHS | LEO BURNETT INDIA Mumbai |
| PANDA | WWF INDIA | WWF INDIA | OGILVY & MATHER INDIA Gurgaon |
| HIPPO | WWF INDIA | WWF INDIA | OGILVY & MATHER INDIA Gurgaon |
| BEAR | WWF INDIA | WWF INDIA | OGILVY & MATHER INDIA Gurgaon |
| TRAIN | WORLD FOR ALL | DOG ADOPTION | OGILVY & MATHER INDIA Mumbai |
| TERRACE | WORLD FOR ALL | DOG ADOPTION | OGILVY & MATHER INDIA Mumbai |
| NOOSE | WORLD FOR ALL | DOG ADOPTION | OGILVY & MATHER INDIA Mumbai |
| FARMERS' SUICIDES 1 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| FARMERS' SUICIDES 2 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| FARMERS' SUICIDES 3 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| REFLECTION OF MUSIC - TABLE MAT | COCA-COLA INDIA | COKE STUDIO | LEO BURNETT INDIA Mumbai |
| BLIND SCHOOL BAG | BLIND RELIEF ASSOCIATION | BLIND SCHOOL | OGILVY & MATHER INDIA Gurgaon |
| ROAD ROLLER | PHILIPS ELECTRONICS INDIA | ELECTRICAL IRON | OGILVY & MATHER INDIA Gurgaon |
| BUILDING | SUKRIT POWER TOOLS | DRILLS & SAWS | OGILVY & MATHER INDIA Gurgaon |
| BLOOD DONATION | P&G INDIA | GILLETTE GUARD | BBDO INDIA Mumbai |
| WILLIAM SHAKESPEARE | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| MARK TWAIN | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| OSCAR WILDE | PENGUIN GROUP(INDIA) | AUDIOBOOKS | McCANN WORLDGROUP INDIA Mumbai |
| FARMERS' SUICIDES 1 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| FARMERS' SUICIDES 2 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| FARMERS' SUICIDES 3 | BENNETT COLMAN & CO. | TIMES OF INDIA | TAPROOT INDIA Mumbai |
| FOREST | PHILIPS ELECTRONICS INDIA | LED TORCH | OGILVY & MATHER INDIA Gurgaon |
| ALLEY | PHILIPS ELECTRONICS INDIA | LED TORCH | OGILVY & MATHER INDIA Gurgaon |
| GORGE | PHILIPS ELECTRONICS INDIA | LED TORCH | OGILVY & MATHER INDIA Gurgaon |
This year, 661 entries have been shortlisted in the Outdoor category which attracted 5,613 entries from 76 countries, an increase of 16 per cent over last year.
Tony Granger, Global Chief Creative Officer, Young & Rubicam, is the Jury President for Outdoor Lions while Prathap Suthan, Chief Creative Officer & Managing Partner, Bang in the Middle, is a jury member from India.
The Outdoor Lions trophies will be presented during the Innovation, Media, Mobile and Outdoor Lions Awards Ceremony, which will take place on June 18 in the Grand Auditorium, Palais des Festivals.