Cannes Lions 2013: India wins record 11 Lions in Press with 4 Gold

McCann wins 2 Gold while Taproot and Grey win a Gold each. Along with 4 Gold, Indian agencies get 2 Silver and 5 Bronze Lions winning a total of 11 Press Lions

BestMediaInfo Bureau | Delhi | June 20, 2013

It was raining gold for India in Press category at 60th Cannes Lions International Festival of Creativity where Indian agencies won a record 11 medals including 4 Gold, 2 Silver and 5 Bronze Lions. Out of total 37 entries shortlisted, 28 entries were awarded with 11 medals. For the record, Indian agencies won 4 Press Lions each in 2011 and 2012 missing Gold in both the years.

McCann Worldgroup Mumbai won 2 Gold medals for its 'William Shakespeare', 'Mark Twain' and 'Oscar Wilde' campaign done for Penguin Audiobooks in 'Publication & Media' and 'Art Direction' categories.

William Shakespeare ad. Click on the image to enlarge.

Taproot India's 'Farmer Suicide' campaign for The Times of India continued winning more medals and won a Gold Lion and a Silver Lion in 'Fundraising & Appeals' and 'Art Direction' sub-categories respectively. So far, the campaign has won 4 Gold, a Silver Lion in Outdoor, Design and Press categories.

Farmers Suicide ad by Taproot India. Click on the image to enlarge.

The fourth Gold in Press category was awarded to Grey Worldwide India for its 'Positive & Negative' campaign for P&G's Duracell Batteries in Household sub-category.

POSITIVE and NEGATIVE ads by Grey Worldwide. Click on the image to enlarge.

The second Silver Lion went to Leo Burnett Mumbai for its 'School' campaign for P&G's Tide Detergent Powder in Photography sub-category.

Among 5 Bronze Lions for India, Ogilvy & Mather won three. Ogilvy & Mather Gurgon was awarded 2 Bronze Lions for its 'Forest', 'Alley' and Gorge campaigns for Phillips LED Torch in 'Home Appliances & Furnishings' and 'Art Direction' sub-categories. The third Bronze went to Ogilvy & Mather Mumbai for its 'Train', 'Terrace' and 'Noose' campaigns for Dog Adoption by World for All under 'Fundraising & Appeals' sub-category.

Taproot India's 'Push ups with claps', 'Skateboard shove it' and 'Back Flip' campaigns for Pepsico's Gatorade won a Bronze in 'Non-Alcoholic Drinks' sub-category.

DDB Mudra Group won a Bronze Lion for its 'Fair' campaign done for PE Electronics' Television with Child-lock in 'Home Electronics & Audio-Visual' sub-category.

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