EatAds.com enters Indian OOH market

The Singapore-based company offers a platform to browse and discover available outdoor and OOH advertising spaces

BestMediaInfo Bureau | Delhi | May 17, 2013

Singapore-based EatAds.com, a global online marketplace for media buyers and sellers of outdoor and OOH media, is expanding strongly into the Indian market. EatAds.com offers the advertising world a platform to easily browse and discover available outdoor and OOH advertising spaces. Over 100 media owners are already listed in Singapore, Hong Kong, Philippines, Bangladesh, Thailand, and now some of India's largest outdoor owners have listed on the site.

Media buyers in India, like the rest of the world, have been increasingly frustrated that the discovery and planning process very often takes weeks. Almost all other industries, from property to job search to supplier sourcing, have all been transformed by the use of efficient online sales channels. Now, Indian media owners have access to a channel that their buyers much prefer using.

EatAds.com is an online platform that facilitates the search and discovery of outdoor and OOH advertising space for media buying agencies, public companies and SMEs around the world. Spreadsheets proposals may be obsolete very soon.

Co-Founder Dhruv Sahgal said, “All listings are created with factual data about the specific space, including pricing, availability, images, and location information. With the click of a button a buyer in India can reach out to an owner in Singapore.”

Speaking about the Indian market, Co-Founder Nigel Hembrow commented, “Being such a large and fragmented country, we had always suspected a need for EatAds.com in India, and over the past months all the Indian buyers and sellers we have met here have validated this need. We're excited to be working with our Delhi-based partner to grow our user base in India.”

Times OOH, one of India's strongest outdoor owners, is excited by the potential of the EatAds.com platform. Other Indian media owners already using EatAds.com include Bright Outdoor, Graphisads, Roshan, Midas, to name some. To date EatAds.com already boasts a database of over 6,000 listings, and over 100 media owner accounts.

With the company growing fast, they are bolstering their in-house technical team and have rebuilt the site for rapid scalability. EatAds.com is now live with standard search and will be launching innovative buy-side and sell-side features soon. Based on this success, they are already in discussions for their next round of funding.

Info@BestMediaInfo.com

Info@BestMediaInfo.com