Aditya Birla Money MyUniverse joins hands with moneycontrol.com

To offer state-of-the-art personal finance management platform to its 1.9 million portfolio users

BestMediaInfo Bureau | Delhi | April 10, 2013

Aditya Birla Money MyUniverse and moneycontrol.com, India's no. 1 financial portal today announced their strategic alliance to offer a state-of-the-art money management service to the customers of moneycontrol.com.

While Aditya Birla Money MyUniverse will get access to moneycontrol.com's existing 1.9 million portfolio users, moneycontrol.com will get access to one of the best money management platforms available in India, giving its customers a complete and automated way of managing their finances. Through this alliance, the users of moneycontrol.com will now get a complete view of all their finances. This alliance additionally will also enable moneycontrol.com portfolio users to do their expense analysis from Aditya Birla Money MyUniverse and get portfolio advices powered by Aditya Birla Money Mart.

MyUniverse is a unique solution which offers its customers an opportunity to manage their scattered finances through an integrated online money management platform. The unique platform enables customers to aggregate their bank accounts, investments including gold and real estate, credit cards, loans, incomes, expenses in a highly secure environment. The platform gives customers a single window view into their financial universe thereby helping them evaluate their actual net worth and provides advice on money management.

The platform empowers customers in taking investment decisions by providing holistic view on money management and giving automated advices based on their risk and financial profiles. It also enables users to do expense tracking, setting budgets, getting alerts, investment transactions, register for bill payment and online tax filing services, offered through third party service providers respectively.

Since its launch in June 2012, MyUniverse has more than 2,33,000 trusted users and managing over Rs. 5,400 cores of money under management. MyUniverse has already been awarded with Finnoviti-2012 award for outstanding innovations in the financial services sector and also Voted as "Product of the year 2012" for innovation in financial services in a survey of over 30,000 people conducted by Nielsen.

On the occasion Sudhakar Ramasubramanian, CEO - Aditya Birla Money Mart & MD - Aditya Birla Money said, “We are happy to be associated with moneycontrol.com, India's leading financial portal. This exclusive alliance is our step forward to meet the growing need of Personal Finance Management in India. Through this opportunity we extend our services in making money management comprehensive and automated for all moneycontrol.com users.”

Lakshmi Narasimhan, CEO, Web18 said “We have been constantly endeavoring to offer innovative and convenient services to our users. Our partnership with Aditya Birla Money MyUniverse marks the beginning of a relationship between two leading online business platforms whose focus is to make money management simpler, better organized and convenient to the users. We are sure that our existing and new users will rapidly adopt this platform.”

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