Triton wins Meco Motorsports account

Both creative and media will come under Triton Bangalore's purview

BestMediaInfo Bureau | Delhi | January 14, 2013

Triton Communications' Bangalore office has just won the account of motorsports management entity, Meco Motorsports. Having signed up with Meco, Triton's Bangalore unit will henceforth be handling all of Meco Motorsports' businesses – Meco Racing, MMS Racing Academy, MMS Karting Academy, MMS Products & Accessories and Meco Recreational Karting Centres across India. Both creative and media will come under Triton's purview.

Meco is the brainchild of former racing legend Akbar Ebrahim, who was the first Indian to professionally race outside India, competing in the Formula Asian Championship in 1991, the British F3 Championship in 1995 and the British F2 Championship in 1996. Under his mentorship, Meco has developed into the one-stop shop for everything connected with motorsports, and aims to change the landscape of motorsports in India by beginning at the grassroot level.

Meco currently operates its own tracks in Chennai, Hyderabad and Shamshabad. Several other locations will shortly follow, including Bangalore, in March 2013.

Said Ebrahim, “Meco Motorsports is not just a company, it's an aggregator of India's collective motorsport aspirations. With the Buddh International Circuit becoming operational, motorsports is gaining popularity. This is why we feel the need to reach out and communicate with a wider audience. That's where Triton comes into the picture. I anticipate an exciting association with the team.”

“Triton Bangalore is one of our branches that is all set to go places, with its dynamic, hungry bunch of youngsters. I'm positive that we will see outstanding business ideas, solid creative work and consequently more achievement out of Bangalore this year too,” said Renton D'Sousa, CEO of Triton.

Triton Bangalore Branch Director Sujith Aradhya commented, “Motorsports is today drawing more interest than it say five years ago. And being passionate about motorsports myself as well as having had experience in the automobile industry, we at Triton Bangalore was able to translate this passion and experience into a proactive pitch that won us the account. We really look forward to putting the pedal to the metal on this account.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com