Uninor appoints Storyboard Brandcom as OOH media AOR

A multi-agency pitch was held in October with participation by Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic, besides Storyboard Brandcom

BestMediaInfo Bureau | Mumbai | December 14, 2012

Uninor, a part of Telenor Group, one of the world's largest mobile telecom companies, has selected Storyboard Brandcom, a division of Milestone Brandcom Group, as it OOH media AOR. Storyboard Brandcom won the account following a multi-agency pitch held in October 2012, which saw participation by Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic (WPP's OOH wing), among others. DDB MudraMax is the incumbent agency.

Speaking on the appointment of Storyboard Brandcom as the OOH media agency, Sharad Mehrotra, Chief Sales Officer, Uninor, said, “Storyboard Brandcom exhibited better local insights into the needs of a challenger brand, and for Uninor OOH has always played a critical role in establishing the brand as the 'best in voice' at the local level. Storyboard Brandcom's out of the box innovation and low-cost mass market ideas differentiated them.”

Nabendu Bhattacharyya

Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom Group, said, “This is a significant business win for the group, and I am delighted to win this emerging brand. We are happy to partner Uninor in establishing itself as the 'value for money' brand for the mid-crust Indian youth.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com