Sorento strikes Gold at 'The Rx Club Awards'

Only agency from India to bag a Gold this year at Rx Club Awards held in New York

BestMediaInfo Bureau | Delhi | December 4, 2012

Award winning campaign for Abbott - Rx Gold

At the recently concluded Rx Club Awards held in New York, Sorento Healthcare Communications, India's leading advertising agency in the healthcare space won a Gold for its campaign 'Eternal Bonds' for Abbott Healthcare making it the only agency from India to win a Gold this year at this distinguished award festival.

Talking about this achievement, Dinesh Ghosalkar, Creative Director – Sorento Healthcare Communications who was also a member of the Grand Jury at this year's Globals Awards said, “Sorento truly believes that healthcare communication today needs a shot of uncommonness. It needs an unhealthcare-ish approach, in crafting communication for its brands. The grammar for the category and the visual language need to be relevant, yes, but as refreshing as a hot shower. And that's the only way to take the bar higher and higher. And once you understand that, live and breathe it, great ideas happen, Awards follow, Brands work, clients get delighted and everything clicks.”

Within just 8 years, Sorento has made a mark at Cannes, Clios, Globals, Rx Club, not to mention the Indian award shows like Abby and Big Bang. At this 'house of uncommons' inhabited by over 80 people, building brands with away-from-the-ordinary solutions has become a regular affair. Its second Gold this year, the agency also bagged a Gold at the Big Bang Awards, Bengaluru, for its idea 'Pressure Cooker' which was done for the brand Seacod, an 'uncommon' feat for a healthcare communication agency from India.

Info@BestMediaInfo.com

Info@BestMediaInfo.com