He will lead all marketing efforts of Micromax globally. He has previously worked with BLYK India and HP
BestMediaInfo Bureau | Delhi | December 13, 2012
Mobile handset maker Micromax has appointed Shubhodip Pal as its new Chief Marketing Officer. He will lead all marketing efforts of Micromax globally.
Rahul Sharma, Co-founder, Micromax, said, “Our endeavour is to surprise consumers with mobile phone innovations or on any new business we enter. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many firsts. Shubhodip brings with him a great track record as a marketer, a tremendous level of energy, experience and enthusiasm that will help the Micromax brand reach newer heights.”
In his 16-year career with stints at global brands such as Samsung, ABN AMRO, HP and Blyk, Pal has earned several national and international industry recognitions. In a Brand Equity survey by The Economic Times he was rated as one of the Top 8 Young Marketers in the country in 2009. He was also awarded as one of the Super Achievers in the Global Telecom Business Awards - Under 40 last year, a rare feat with two other Indians in the global list.
Pal said of his new role, “It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth and transformation and is gearing up to move to the next phase. Listening to customers has always been important and giving due importance to the growing digitalisation, we intend to take the brand to newer heights with the right mix of products for our consumers coupled with the right media mix to reach out to them, with relevant TG-centric associations and by building long-term properties along the way. The advantage of evaluating and taking quick decisions is another key factor which will take this brand to the next level.”
In his last role, Pal was heading BLYK India, a mobile messaging company, and was successful in launching India’s first mobile magazine catering to the youth. He successfully established the service with Aircel as one of the most powerful youth engagement platforms within the first year of its launch.
Prior to joining Blyk, Pal was Head - Consumer Marketing, Hewlett Packard India, Personal Systems Group, managing both the HP & Compaq brands. He played a key role in turning HP into a fashionable lifestyle centric brand from just being a B2B brand. He also worked with the international brand team in revising the entire Compaq brand Identity.