Madison Media appoints Amit Duggal as Director Digital

Duggal joins from Mindshare. He will head Madison's Delhi and Kolkata Digital businesses

BestMediaInfo Bureau | Delhi | December 24, 2012

Madison Media has just announced the appointment of Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business. Duggal joins Madison from Mindshare.  Duggal will report to V Achuthan Kutty, overall Digital head of Madison.

Duggal has about 10 years of experience in advertising and digital, having worked with agencies like Indiatimes.com, Yatra online, Travelguru.com, Geodesic, Attano.com on the digital side and Redifussion DY&R, Leo Burnett and Percept on the agency side. His last position was with Mindshare where he was Partner Invention, leading the Digital practice for Pepsico.

Says Gautam Kiyawat, Group CEO, Madison Media, “We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make Digital a significant driver of their business and also win new business”.

Said Duggal, on his joining Madison, “I am excited with this new opportunity and looking forward to contribute to an impressive roster of clients that Madison has.”

Over the years, Madison has strengthened its digital capability and now offers a whole range of Digital services to its clients. Madison Media recently won a Yahoo Big Idea Chair for its campaign on airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held earlier this year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations - Lonely Maa.

Madison Media Group is India's foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald's TVS, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Domino's, Bharti Axa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media is about Rs. 3000 crores.

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