JWT Chennai wins Sun Group's IPL account

The mandate includes developing a new identity for the team including jersey colours and a 360 degree multimedia campaign

BestMediaInfo Bureau | Delhi | December 11, 2012

JWT has been entrusted with developing the entire launch communication package for the Hyderabad IPL team that has been bought over by the Sun Group. The package would include developing a new identity for the team including jersey colours and a 360 degree multimedia campaign.

The Sun Group, which is one of India's largest media houses with presence in cable and satellite television, FM radio, newsprint and aviation, has forayed into the world of sports marketing when they picked up the Hyderabad team in October this year.

JWT Chennai, that recently won the GRT Jewellery business, has been a leader since inception in this market and continues to be one of the largest agencies with a portfolio of leading clients. JWT Chennai's prestigious client list includes MRF, Univercell, GRT Hotels, GRT Jewellery, Tamilnad Mercantile Bank, TI Cycles, Renuka builders among others.

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