| THE ADVERTISING CLUB |
| EFFIE 2012 - SHORTLISTED ENTRIES |
| CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Vaseline- The Voice Of a nation |
BBH Communications India Pvt. Ltd |
| 2 |
An alarm clock for your skin |
DDB Mudra Group |
| 3 |
Go Sleeveless |
Interface Communications (Draft FCB) |
| 4 |
Science in a tube |
Lowe Lintas and Partners |
| 5 |
Making Body The New Face |
McCann Worldgroup |
| 6 |
MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH |
Mindshare |
| 7 |
Pampers Good Morning Baby |
Saatchi & Saatchi Pvt. Ltd. |
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| CONSUMER PRODUCTS : C. OTHERS |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
This Diwali, Don't Just Spend. Invest. |
BBH Communications India Pvt. Ltd |
| 2 |
Hard to Reach |
Havas Worldwide India |
| 3 |
WASTE TIME - Because you will never be young again |
JWT |
| 4 |
Tide Naturals Husband & Wife |
Leo Burnett |
| 5 |
Kill Mosquitoes. Kill Malaria. |
Lowe Lintas and Partners |
| 6 |
Making Whisper Scream |
McCann Worldgroup |
| 7 |
As Aamir steals light, Titan steals a march over competition |
Ogilvy & Mather |
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| CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Iss Diwali aap kisse kush karenge? |
Contract Advertising India Pvt. Ltd |
| 2 |
The World's Original Energy Drink |
DRAFTFCB Ulka |
| 3 |
Katrina In A Bottle |
JWT |
| 4 |
Har Mausam Aam |
Leo Burnett |
| 5 |
Kissanpur |
Lowe Lintas and Partners |
| 6 |
When we made Anna take on Dhoni to win the teen Battle |
McCann Worldgroup |
| 7 |
Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card |
McCann Worldgroup |
| 8 |
Sprite Rasta Clear Hai |
Ogilvy & Mather |
| 9 |
Have you earned it? |
Ogilvy & Mather |
| 10 |
Tayyari Jeet Ki |
Ogilvy & Mather |
| 11 |
Have you felt Silk lately? |
Ogilvy & Mather |
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| SERVICES : A. TELECOM AND RELATED PRODUCTS |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Fair always |
DRAFTFCB Ulka |
| 2 |
No Getting Away |
DRAFTFCB Ulka |
| 3 |
Building a Better Network |
Grey Worldwide (I) Pvt. Ltd |
| 4 |
"The Blue Bot" |
Grey Worldwide (I) Pvt. Ltd |
| 5 |
"Just 3G vs Reliance 3G" |
Grey Worldwide (I) Pvt. Ltd |
| 6 |
Baat sirf paison ki nahin hain |
JWT |
| 7 |
Upload Anything: How Aircel brought 3G up, close and personal to youth |
McCann Worldgroup |
| 8 |
Network Campaign-the retellingof a classic tale |
Ogilvy & Mather |
| 9 |
Har Ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
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| SERVICES : B. FINANCIAL SERVICES |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Kotak Mahindra Bank Subbu 6% |
Cartwheel Creative Consultancy Pvt. Ltd. |
| 2 |
Even Gods can feel insecure |
JWT |
| 3 |
Kotak Assured Income Plan- Second Income |
JWT |
| 4 |
Providing homes for the migrant imagination |
Leo Burnett |
| 5 |
Life Insurance in Just 10 Minutes |
Lowe Lintas and Partners |
| 6 |
Aapke sachche Advisors |
Ogilvy & Mather |
| 7 |
Be the Dad, Your dad never was |
Ogilvy & Mather |
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| SERVICES : C. OTHERS |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Koi Bhi Insaan Chhota Nahi Hota |
Leo Burnett |
| 2 |
Har Idol Ke Peeche Hote Najaane Kitne Idols |
Leo Burnett |
| 3 |
Dispelling the Mastercard Lie |
McCann Worldgroup |
| 4 |
Satyamava Jayate- Managing A Billion Expectation |
Ogilvy & Mather |
| 5 |
'Undumb India' |
Ogilvy & Mather |
| 6 |
Poochne Main Kya Jata Hai |
Ogilvy & Mather |
| 7 |
Discovering God's best kept secret |
Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
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| DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Being Bond |
DDB Mudra Group |
| 2 |
Why this Kolavari Di |
Jack in the Box Worldwide |
| 3 |
Online ordering |
Jubilant Foodworks Ltd |
| 4 |
The Photographs Case |
Ogilvy & Mather |
| 5 |
The Date Fillum |
Ogilvy & Mather |
| 6 |
'Loving 'em Back" |
Ogilvy & Mather |
| 7 |
Har ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
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| HEALTHCARE |
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| No. |
Campaign Title |
Name of Agency |
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| 1 |
The Sweetest Thing You Can Tell A Diabetic |
Lowe Lintas and Partners |
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| B2B ADVERTISING |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Casino Grande- Media Buying Made Exciting |
McCann Worldgroup |
| 2 |
Drive into the Big League |
Ogilvy & Mather |
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| DIRECT MARKETING |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
The World's Youngest Job Applicant |
BBDO India Pvt. Ltd. |
| 2 |
Pizza Signs |
Jubilant Foodworks Ltd |
| 3 |
The Day You Were Born |
Mindshare |
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| DAVID V/S GOLIATH |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Taking on the 'dada' of the oral care |
Grey Worldwide (I) Pvt. Ltd |
| 2 |
Putting Some Body Back Into Body Care |
McCann Worldgroup |
| 3 |
The Photographs Case |
Ogilvy & Mather |
| 4 |
Bosch : Genetically German |
Ogilvy & Mather |
| 5 |
Wake Up To The Times of India |
Taproot India Communication Pvt. Ltd |
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| BEST ON-GOING CAMPAIGN |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Jaago Re! |
Lowe Lintas and Partners |
| 2 |
The First 7 Step |
McCann Worldgroup |
| 3 |
Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 |
Ogilvy & Mather |
| 4 |
Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai |
Ogilvy & Mather |
| 5 |
Yeh Badhiya hai |
Ogilvy & Mather |
| 6 |
How Madhya Pradesh became Incredible In Incredible India |
Ogilvy & Mather |
| 7 |
The Ultimatebond- 20 years and Still Going Strong |
Ogilvy & Mather |
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| LENOVO TECH-DOERS AWARD |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Hippo Momline |
Creativeland Asia Pvt. Ltd. |
| 2 |
Pass-Click-Goal |
JWT |
| 3 |
The Photographs Case |
Ogilvy & Mather |
| 4 |
Pampers Good Morning Baby |
Saatchi & Saatchi Pvt. Ltd. |
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| CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
How Tata Motors knocked Maruti off the Mileage Mountain |
DRAFTFCB Ulka |
| 2 |
LUV |
Lowe Lintas and Partners |
| 3 |
Chalta Nahin Daudta Hai |
Ogilvy & Mather |
| 4 |
A Long lasting Battery is a 'Life Saver' |
Ogilvy & Mather |
| 5 |
The Power of the Fourth Wheel |
Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
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| CONSUMER DURABLES : B. ELECTRONICS GOODS |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Voltas All Weather AC |
SohoSquare Advertising & Marketing Communications Pvt. Ltd. |
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| CORPORATE ADVERTISING : SOCIAL CAUSE |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Marks for Sports |
DDB Mudra Group |
| 2 |
You Read They Learn |
Lowe Lintas and Partners |
| 3 |
Gifting India a Young Heart |
McCann Worldgroup |
| 4 |
Vanquishing death by befriending life |
McCann Worldgroup |
| 5 |
Women for Women |
McCann Worldgroup |
| 6 |
Springwel Sleep Exchange Offer |
Saatchi & Saatchi Pvt. Ltd. |
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| INTEGRATED ADVERTISING CAMPAIGN - A (1-25) |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Cadbury Mishti Shera Shrishti |
ABP One |
| 2 |
No Getting Away |
DRAFTFCB Ulka |
| 3 |
Go Sleeveless |
Interface Communications (Draft FCB) |
| 4 |
Taking on the religion called cricket |
JWT |
| 5 |
Putting the Break in Lunch Break |
Leo Burnett |
| 6 |
Kill Mosquitoes. Kill Malaria. |
Lowe Lintas and Partners |
| 7 |
Making Body The New Face |
McCann Worldgroup |
| 8 |
MTV VJ Jose Kidnapped for Axe Shower Gel Launch |
Mindshare |
| 9 |
Satyameva jayate - Managing A Billion Expectations |
Ogilvy & Mather |
| 10 |
THE PHOTOGRAPHS CASE |
Ogilvy & Mather |
| 11 |
Drive into The Big League |
Ogilvy & Mather |
| 12 |
Har Ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
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| CONSUMER DURABLES : C. OTHERS |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Always Hoyenga |
Lowe Lintas and Partners |
| 2 |
DULUX : WHEN COLORS GOT AN ATTITUDE |
McCann Worldgroup |
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| RETAIL ADVERTISING |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
No Kidding. No Worries. |
Happy Creative Services |
| 2 |
Putting the Break in Lunch Break |
Leo Burnett |
| 3 |
Making the Happy Price Menu Happier |
Leo Burnett |
| 4 |
Open up a World of Spices |
Leo Burnett |
| 5 |
Taking the Fast out of Fast food |
Leo Burnett |
| 6 |
Diamonds Are Man's Best Friend |
Lowe Lintas and Partners |
| 7 |
Sets You on Fire |
Ogilvy & Mather |
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| CORPORATE ADVERTISING : A. CORPORATE REPUTATION |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Thank You mom - Because the Toughest Job in the World is the Best Job in the World |
BBDO India Pvt. Ltd. |
| 2 |
Your Dreams are not yours Alone |
DDB Mudra Group |
| 3 |
Breathing Life into a Billion Heroes |
Law & Kenneth Communications(I) Pvt. Ltd |
| 4 |
Winning Dispit Loosing the Star |
Lowe Lintas and Partners |
| 5 |
Creating Opinion Leadership for a Hindi Daily |
McCann Worldgroup |
| 6 |
Values Stronger than Steel |
Ogilvy & Mather |
| 7 |
I Am Mumbai |
Taproot India Communication Pvt. Ltd |
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| RURAL ADVERTISING |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Pyaar se Suljhaye, Sar Na Khujlaye |
BBH Communications India Pvt. Ltd |
| 2 |
Tide Naturals Husband % Wife |
Leo Burnett |
| 3 |
Project "Swasthya Chetna" (Quest for Health) |
Ogilvy & Mather |
| 4 |
Ab Roshani Se Seecho... Desh Ki Buniyaad |
Publicis Communications Pvt. Ltd |
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| REGIONAL ADVERTISING |
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| No. |
Campaign Title |
Name of Agency |
| 1 |
Cadbury Mishti Shera Shrishti |
ABP One |
| 2 |
Recommended by Sufferers |
BBH Communications India Pvt. Ltd |
| 3 |
Horlicks Oats - Bringing Life to Oats |
JWT |
| 4 |
when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu |
McCann Worldgroup |
| 5 |
Conquering the Kingdom of Oats |
McCann Worldgroup |
| 6 |
AAROGYAM ANANDAM AASHIRVAAD |
McCann Worldgroup |
| 7 |
The Battle of Banglore |
Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
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