Fabulloso! appoints Bang in the Middle

The agency will help the e-retail fashion portal in its next phase of growth and expansion

BestMediaInfo Bureau | Delhi | November 9, 2012

Fabulloso! is an online store that sells a curated selection of apparel and lifestyle products. In a very short time, Fabulloso! has created a very different niche for itself in the ever expanding e-commerce space in India. Bang in the Middle will help Fabulloso create online marketing campaigns to make it among the most preferred shopping destinations for lifestyle goods in India.

Commenting on the appointment, Gaurav Taneja of Fabulloso! Said, “Bang in the Middle understood our brand and consumer, and displayed the right acumen to help us win in the marketplace. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”

“Fabulloso! Is a delightful brand to be associated with. With Fabulloso's very different product offering and consumer proposition, we believe they will be the favoured destination for the discerning shopper.  Our experience in digital marketing will help Fabulloso build momentum for its brand,” said Naresh Gupta, Managing Partner, Bang in the Middle.

Fabulloso! retails a selection of designer creations, both by established and emerging designers, including Abraham and ThakoreGaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi,  Rahul Khanna among others. It also retails wardrobe classics, shoes and accessories, personal care products, and home décor and furnishings. Fabulloso! brings a mix of brand names that are instantly recognisable, brands that are known to a smaller audience and products that are independently designed. Merchandise is available for as long as it lasts, and fresh inventory is added on almost a daily basis.

Bang in the Middle is a new age marketing communication company with clients like iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global, BigFlix among others.

Info@BestMediaInfo.com

Info@BestMediaInfo.com